Market Trends of North America Dietary Supplement Industry
Increasing Focus on Maintaining Health and Well-Being
The growing focus on health and well-being draws consumers' attention toward nutritional supplements. Consumers prioritize holistic wellness and physical and mental health to feel their best truly. Moreover, the rising prevalence of digestive disorders, such as irritable bowel syndrome (IBS) and gastroesophageal reflux disease, among consumers is boosting the demand for dietary supplements. Manufacturers are also launching products to capitalize on consumers’ needs. For instance, in February 2024, Medella Springs Healthcare launched AddiVance, a stimulant-free dietary supplement to address common nutritional imbalances in individuals experiencing a lack of focus and impulsive behavior. The company claimed that the product is designed using high-quality ingredients, sourced at cGMP facilities, tested, and manufactured at FDA-registered facilities in the United States.
United States Is The Largest Market For Dietary Supplements
Stress, anxiety, and depression are increasingly becoming prevalent among individuals owing to their busy lifestyles and unhealthy eating habits. Hence, the consumption of health supplements is growing as they contain vitamins, minerals, antioxidants, and other ingredients that improve blood supply and mood. In addition, increasing usage of weight-loss medication drives the need for various health supplements. As weight-loss drugs curb the appetite, consumers taking medications may face difficulty getting macronutrients and micronutrients needed for optimal muscular, cardiovascular, and brain health. Therefore, individuals taking such medications supplement with products that provide essential nutrients and help achieve sustainable weight loss. Moreover, market players are adopting innovative strategies to expand their consumer base. For instance, Nature Made, a top vitamin and supplement brand, launched "The Start of Something Great" advertising campaign in December 2022. The campaign aims to establish Nature Made vitamins as the transformative regimen to set good days in motion.
