North America Digestive Health Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

North America Digestive Health Supplements Market is segmented by Type (Prebiotics, Probiotics, Enzymes, and Other Types), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Drugstores, Online Retailers, and Other Distribution Channels), and Geography (United States, Canada, Mexico, and Rest of North America). The report offers the market size and forecasts in value (USD million) for the above segments.

North America Digestive Health Supplements Market Size

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North America Digestive Health Supplements Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 7.50 %
Market Concentration Low

Major Players

North America Digestive Health Supplements Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Digestive Health Supplements Market Analysis

North America Digestive Health Supplements Market is projected to register a CAGR of 7.5% during the forecast period, 2022-2027.

The consumer shift toward preventive digestive health management practices, owing to the rising healthcare costs and the increasing burden of lifestyle diseases, is the major factor driving the digestive health supplements market in the region. Further, a significant prevalence of gastrointestinal problems, such as heartburn, constipation, and diarrhea, resulted in an increasing number of consumers seeking digestive supplements regularly. For instance, a recent study published by the American College of Gastroenterology states that in the U.S., around 10-15% adult population suffers from IBS (Irritable bowel syndrome) symptoms and it is the most common intestinal disorder diagnosed by the nation's gastroenterologists.

Probiotics are a driving force within the booming digestive health supplement category, followed by enzymes. Probiotics and enzymes are being consumed by people of all age groups. However, the major consumption is observed among millennials, due to the growing awareness regarding health and wellness through multi-channel publicity, which has influenced their consumption pattern to a large extent.

North America Digestive Health Supplements Market Trends

This section covers the major market trends shaping the North America Digestive Health Supplements Market according to our research experts:

Rise in Awareness about Digestive Health

The rising consumer awareness regarding gut health is anticipated to propel the demand for digestive health supplements, especially probiotics or prebiotics. Millennials, being technologically advanced, update themselves with the facts related to health and, thereby, try to amend their routines and consumption habits accordingly. This is inflating the demand for probiotic supplements, and it is therefore expected to drive the market for digestive health supplements. In response to the shift in consumer behavior, major firms are also actively marketing prebiotic and probiotic supplements. For instance, in April 2021, Bausch Health Companies Inc. launched its novel daily over-the-counter probiotic supplement, Envive. The company claims that Envive helps to reduce the severity and frequency of five occasional gastrointestinal symptoms such as diarrhea, constipation, gas, bloating, and discomfort, and helps strengthen and protect the digestive system by strengthening the gut barrier. The growing trend toward healthy living and the rise in healthcare costs in the North America region, particularly for the older population, are influencing consumer spending on digestive health supplements.

North America Digestive Health Supplements Market : Consumers Aware of the Link Between Probiotics and Prebiotics and a Digestive System (%), United States, 2014 and 2021

United States holds the Prominent Share

The high prevalence of obesity, digestive disorders, and lifestyle-related diseases on account of poor eating habits and high consumption of processed, high-sodium, and ready-to-eat foods are expected to drive the demand for digestive health supplements in the United States. Moreover, digestive health supplements are increasingly positioned as beneficial not only for digestion but also for immunity, allowing wider use scenarios for the prevention of lifestyle disorders. Manufacturers in the region are permitted to use health claims for digestive health supplements such as gut health, immunity, or heart health among others. Thus, probiotic supplements represent the largest condition-specific category for mass-market retail sales in the United States, and it is the second-fastest-growing condition-specific supplement category. This shows the awareness among people regarding the benefits of probiotic supplements. Some of the leading players in the probiotic supplement market are Amway, Pfizer, NOW Foods, and Herbalife Nutrition, owing to their greater market penetration and robust product portfolio.

North America Digestive Health Supplements Market : Number of States with Adult Obesity Rates at 30% or Higher, United States, 2013 - 2019

North America Digestive Health Supplements Industry Overview

The North America digestive health supplements market is highly fragmented, with global and regional players operating in the market, including Koninklijke DSM NV, General Nutrition Centers Inc., and NOW Health Group Inc., among others. The key strategies adopted by the industry participants are product innovation, geographical expansion, mergers & acquisitions, and enhancement of distribution capabilities. For instance, in March 2021, PanTheryx acquired TruBiotics, a daily probiotic supplement brand, and its trademarks from Bayer HealthCare LLC. The company is focused on accelerating growth through acquisitions of synergistic brands in fast-growing product categories.

North America Digestive Health Supplements Market Leaders

  1. Bayer AG

  2. NOW Health Group Inc.

  3. GlaxoSmithKline Plc

  4. Herbalife International of America Inc.

  5. Koninklijke DSM NV

*Disclaimer: Major Players sorted in no particular order

North America Digestive Health Supplements Market Concentration
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North America Digestive Health Supplements Market News

  • In August 2022, Megalabs USA, a subsidiary of Megalabs Inc., that manufactures, markets, and distributes pharmaceutical products and nutritional supplements throughout the Americas, launched Glutapak R, a probiotic glutamine supplement for gut health and intestinal healing.
  • In September 2021, FrieslandCampina Ingredients, a global innovator in healthy and functional prebiotic ingredients and solutions, and Lallemand Health Solutions, specialists in the research, development, production, and marketing of probiotic yeast and bacteria, have partnered to launch two brand new gut health products PRO-Digest Health Shot and PRO-Digest Bowel Support.
  • In September 2021, Wedderspoon announced the launch of its newest product line, Manuka Honey Digestive Gummies. The product offers two distinct formulas, namely Tropical and Berry. The Tropical Gummies are made with a proprietary mix of prebiotics + DE111 Probiotic plus premium chamomile and ginger, while the Berry Gummies are made with Elderberry and DE111 Probiotic for digestive and immune support

North America Digestive Health Supplements Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Prebiotics
    • 5.1.2 Probiotics
    • 5.1.3 Enzymes
    • 5.1.4 Other Types
  • 5.2 By Distibution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Pharmacies and Drugstores
    • 5.2.3 Online Retailers
    • 5.2.4 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 United States
    • 5.3.2 Canada
    • 5.3.3 Mexico
    • 5.3.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 GlaxoSmithKline Plc
    • 6.3.2 Bayer AG
    • 6.3.3 PanTheryx, Inc
    • 6.3.4 Herbalife International of America Inc.
    • 6.3.5 NOW Health Group Inc.
    • 6.3.6 General Nutrition Centers Inc.
    • 6.3.7 The Nature's Bounty Co. (Puritan's Pride Inc.)
    • 6.3.8 Koninklijke DSM NV
    • 6.3.9 Zenwise Health
    • 6.3.10 Doctor's Best, Inc.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. IMPACT OF COVID-19 ON THE MARKET

9. DISCLAIMER

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North America Digestive Health Supplements Industry Segmentation

Digestive health supplements are the additional inputs to the diet which help in maintaining gut health and helps to minimize the symptoms of various digestive disorders. These supplements primarily function by helping the body to break down carbohydrates, fats, and proteins, resulting in better absorption of nutrients and digestion of food. The digestive health supplements market is segmented by type, distribution channel, and geography. Based on type, the market is segmented into prebiotics, probiotics, enzymes, and other types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies and drugstores, online retailers, and other distribution channels. Based on geography, the market is segmented into the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

By Type Prebiotics
Probiotics
Enzymes
Other Types
By Distibution Channel Supermarkets/Hypermarkets
Pharmacies and Drugstores
Online Retailers
Other Distribution Channels
By Geography United States
Canada
Mexico
Rest of North America
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North America Digestive Health Supplements Market Research FAQs

The North America Digestive Health Supplements Market is projected to register a CAGR of 7.5% during the forecast period (2024-2029)

Bayer AG, NOW Health Group Inc., GlaxoSmithKline Plc, Herbalife International of America Inc. and Koninklijke DSM NV are the major companies operating in the North America Digestive Health Supplements Market.

The report covers the North America Digestive Health Supplements Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Digestive Health Supplements Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

North America Digestive Health Supplements Industry Report

Statistics for the 2024 North America Digestive Health Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Digestive Health Supplements analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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North America Digestive Health Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)