North America Digestive Health Supplements Market Size (2024 - 2029)

The North America Digestive Health Supplements Market is experiencing growth driven by a consumer shift towards preventive health management, largely due to rising healthcare costs and the increasing prevalence of lifestyle diseases. This trend is further supported by the widespread occurrence of gastrointestinal issues, prompting more individuals to regularly seek digestive health supplements. Probiotics and enzymes are particularly influential in this expanding market, with significant consumption among millennials who are increasingly aware of health and wellness through various channels.

Market Size of North America Digestive Health Supplements Industry

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North America Digestive Health Supplements Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 7.50 %
Market Concentration Low

Major Players

North America Digestive Health Supplements Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Digestive Health Supplements Market Analysis

North America Digestive Health Supplements Market is projected to register a CAGR of 7.5% during the forecast period, 2022-2027.

The consumer shift toward preventive digestive health management practices, owing to the rising healthcare costs and the increasing burden of lifestyle diseases, is the major factor driving the digestive health supplements market in the region. Further, a significant prevalence of gastrointestinal problems, such as heartburn, constipation, and diarrhea, resulted in an increasing number of consumers seeking digestive supplements regularly. For instance, a recent study published by the American College of Gastroenterology states that in the U.S., around 10-15% adult population suffers from IBS (Irritable bowel syndrome) symptoms and it is the most common intestinal disorder diagnosed by the nation's gastroenterologists.

Probiotics are a driving force within the booming digestive health supplement category, followed by enzymes. Probiotics and enzymes are being consumed by people of all age groups. However, the major consumption is observed among millennials, due to the growing awareness regarding health and wellness through multi-channel publicity, which has influenced their consumption pattern to a large extent.

North America Digestive Health Supplements Industry Segmentation

Digestive health supplements are the additional inputs to the diet which help in maintaining gut health and helps to minimize the symptoms of various digestive disorders. These supplements primarily function by helping the body to break down carbohydrates, fats, and proteins, resulting in better absorption of nutrients and digestion of food. The digestive health supplements market is segmented by type, distribution channel, and geography. Based on type, the market is segmented into prebiotics, probiotics, enzymes, and other types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies and drugstores, online retailers, and other distribution channels. Based on geography, the market is segmented into the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

By Type
Prebiotics
Probiotics
Enzymes
Other Types
By Distibution Channel
Supermarkets/Hypermarkets
Pharmacies and Drugstores
Online Retailers
Other Distribution Channels
By Geography
United States
Canada
Mexico
Rest of North America
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North America Digestive Health Supplements Market Size Summary

The North America digestive health supplements market is experiencing significant growth, driven by a consumer shift towards preventive health management due to rising healthcare costs and the prevalence of lifestyle diseases. The increasing occurrence of gastrointestinal issues, such as IBS, heartburn, and constipation, has led to a higher demand for digestive supplements. Probiotics and enzymes are particularly popular, with millennials showing the most significant consumption due to heightened awareness of health and wellness. This demographic's tech-savvy nature allows them to stay informed about gut health, influencing their purchasing decisions. Companies are responding to this trend by actively marketing probiotic and prebiotic supplements, with new product launches further fueling market expansion.

The market is characterized by a high prevalence of obesity and lifestyle-related diseases, which is expected to drive demand for digestive health supplements in the United States. These supplements are increasingly marketed for their benefits beyond digestion, such as immunity enhancement, broadening their appeal. The market is highly fragmented, with both global and regional players like Koninklijke DSM NV and General Nutrition Centers Inc. engaging in strategies such as product innovation and geographical expansion. Recent acquisitions and partnerships, such as PanTheryx's acquisition of TruBiotics and collaborations between FrieslandCampina Ingredients and Lallemand Health Solutions, highlight the dynamic nature of the market. The introduction of new products, like Megalabs USA's probiotic glutamine supplement and Wedderspoon's Manuka Honey Digestive Gummies, underscores the ongoing innovation and growth within the sector.

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North America Digestive Health Supplements Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Prebiotics

      2. 2.1.2 Probiotics

      3. 2.1.3 Enzymes

      4. 2.1.4 Other Types

    2. 2.2 By Distibution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Pharmacies and Drugstores

      3. 2.2.3 Online Retailers

      4. 2.2.4 Other Distribution Channels

    3. 2.3 By Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of North America

North America Digestive Health Supplements Market Size FAQs

The North America Digestive Health Supplements Market is projected to register a CAGR of 7.5% during the forecast period (2024-2029)

Bayer AG, NOW Health Group Inc., GlaxoSmithKline Plc, Herbalife International of America Inc. and Koninklijke DSM NV are the major companies operating in the North America Digestive Health Supplements Market.

North America Digestive Health Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)