Market Trends of North America Digestive Health Supplements Industry
This section covers the major market trends shaping the North America Digestive Health Supplements Market according to our research experts:
Rise in Awareness about Digestive Health
The rising consumer awareness regarding gut health is anticipated to propel the demand for digestive health supplements, especially probiotics or prebiotics. Millennials, being technologically advanced, update themselves with the facts related to health and, thereby, try to amend their routines and consumption habits accordingly. This is inflating the demand for probiotic supplements, and it is therefore expected to drive the market for digestive health supplements. In response to the shift in consumer behavior, major firms are also actively marketing prebiotic and probiotic supplements. For instance, in April 2021, Bausch Health Companies Inc. launched its novel daily over-the-counter probiotic supplement, Envive. The company claims that Envive helps to reduce the severity and frequency of five occasional gastrointestinal symptoms such as diarrhea, constipation, gas, bloating, and discomfort, and helps strengthen and protect the digestive system by strengthening the gut barrier. The growing trend toward healthy living and the rise in healthcare costs in the North America region, particularly for the older population, are influencing consumer spending on digestive health supplements.
United States holds the Prominent Share
The high prevalence of obesity, digestive disorders, and lifestyle-related diseases on account of poor eating habits and high consumption of processed, high-sodium, and ready-to-eat foods are expected to drive the demand for digestive health supplements in the United States. Moreover, digestive health supplements are increasingly positioned as beneficial not only for digestion but also for immunity, allowing wider use scenarios for the prevention of lifestyle disorders. Manufacturers in the region are permitted to use health claims for digestive health supplements such as gut health, immunity, or heart health among others. Thus, probiotic supplements represent the largest condition-specific category for mass-market retail sales in the United States, and it is the second-fastest-growing condition-specific supplement category. This shows the awareness among people regarding the benefits of probiotic supplements. Some of the leading players in the probiotic supplement market are Amway, Pfizer, NOW Foods, and Herbalife Nutrition, owing to their greater market penetration and robust product portfolio.
