North America Digital Signage Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

North America Digital Signage Industry Overview

The North American digital signage market is relatively fragmented with major global players, like NEC Display Solutions Ltd, Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, covering the hardware end of the spectrum. At the same time, there happen to be several medium and smaller players who provide software for digital signage. Moreover, many players are entering the market offering unique product applications as niche players in the industry.

• May 2021 - Broadsign entered an agreement with Pladway to integrate the Broadsign Reach SSP with Pladway's DSP. This agreement is expected to enable high-impact, measurable global planning for brands and media buyers. At the same time, provide brands and agencies access to a programmatic campaign planning solution that can reach more than 80,000 premium screens in the region.
• January 2020 - Hitachi, Ltd. announced its intent to integrate Hitachi Vantara Corporation and Hitachi Consulting Corporation to lead Hitachi's global expansion of Lumada-based solutions and digital capabilities for its customers and partners. The combined organization will operate under the Hitachi Vantara brand.