North America Digital Signage Market Size (2024 - 2029)

North America Digital Signage Market Analysis

The North America Digital Signage market is expected to register a CAGR of 13.7% during the forecast period (2021 - 2026). However, at the COVID-19 pandemic, players focus on innovation based on display technologies for interactive digital signage. Digital signage interaction using hover and capacitive imaging of all objects and people near the display surface is an intuitive new way to interact.

• The signages have played an important factor in influencing the purchase decision in the US, and institutions like the Government, Healthcare, Public transit, and retail stores are now heavily relying on digital signages to better engage their targeted audiences to communicate their message.
• Digital signages are gaining popularity in the region, especially in the United States, due to the recent technological advancement in the display, connectivity, and monitoring space. Furthermore, the increasing adoption has also resulted in prices of display panels coming down significantly.
• The retail sector has been significantly adopting digital signage in the US, with primary and upcoming businesses opting for advanced digital signages featuring AI and machine learning to gain the most out of consumer analytics.
• Also, With an increased focus among retailers on targeted marketing strategies, the signage manufacturers are collaborating with retail stores to leverage increased sales by creating a branded environment. For instance, Mood Media generated a 10% increased profits for a North Carolina-based organic food retailer named Earth Fare.
• Furthermore, local governments in the area are also promoting the adoption of smart cities. For instance, Las Vegas is testing three pilot projects, with the government allocating USD 500 million to find ways to connect the entire city by 2025. Also, Intersection, a smart cities media, and technology company, has recently signed a 5-year contract with Chicago Transit Authority (CTA) to deploy over 700 new displays at CTA's rail street-level bus-advertising assets aiding the innovative city initiatives.
• Additionally, Pittsburg's Wood Street Station authority is considering expanding the installation of kiosks, and digital signage from CHK America Inc., enabled with route overview, real-time arrival information, and public service announcements like new fares and safety messages.
• Moreover, due to the region's high penetration and adoption of technology, technology giants, like Apple Inc. and Samsung Electronics, have been investing significantly in digital signage. For instance, recently, Samsung launched The Wall, an innovative display solution optimized for effective communication and collaboration across various applications. Apple Inc., on the other hand, has been looking at converting its set-top box to operate as digital signage through its management APIs and cloud-based software for retail installations. These innovations are going to play a vital role in the development of the market in the future.

North America Digital Signage Industry Segmentation

Digital signage is essentially a display technology that shows the text, images, and videos. It uses LCD, LED, projection, and e-paper to display the digital advertisement content. The study characterizes the market based on types, such as hardware, software, and services, and by end-user industry, such as retail, transportation, hospitality, corporate, education, and government. The study does not consider any revenues regarding 'Media' projected or displayed on digital signage hardware. Further, to arrive at the overall market projections, the study analyzes the impact of COVID-19 and the investment scenario and other macro-economic factors.