North America Drinkable Yogurt Market Size (2024 - 2029)

The North America drinkable yogurt market is experiencing growth driven by a strong demand for health-oriented products, particularly among younger consumers. This trend is supported by the increasing popularity of dairy-free and flavored yogurts, which are becoming essential in American diets due to their health benefits, such as improved gut functionality and immunity boost. The expanding population and diverse flavor offerings are further propelling the market. Additionally, key manufacturers are focusing on innovative products, such as lower sugar and vegan options, to cater to specific dietary needs, particularly targeting the millennial demographic.

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Market Size of North America Drinkable Yogurt Industry

North America Drinkable Yogurt Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.20 %
Market Concentration Low

Major Players

North America Drinkable Yogurt Market Key players

*Disclaimer: Major Players sorted in no particular order

North America Drinkable Yogurt Market Analysis

The North America drinkable yogurt market is forecasted to grow at a CAGR of 4.2% during the forecast period (2020-2025).

  • The market is driven by robust demand for health-based products, like probiotics, among consumers, especially the younger generations. Yogurts are a part of the American everyday food essentials and are known for improving gut functionality, along with other benefits, including immunity boost and so on.
  • North America's growing population has strongly contributed to the growth of dairy-free yogurts and number of flavor combinations available in the yogurt market, such as coconut, cranberry, pineapple, strawberry, and others, are also accelerating the market for flavored dairy-free yogurts at a faster pace.
  • The manufacturers, such as Chobani, Groupe Danone, General Mills, and others, dominating the region, are actively investing in launching lower sugar yogurt options, vegan yogurt, and yogurts that are designed for specific diets targeting the millennials population of the region. For instance, General Mills launched a yogurt product on the GoodBelly name, which is synonymous with probiotics and provides 1 billion live and active probiotics of champion strain BB-12®. It is lactose-free, gluten-free, and has a low-fat content.

North America Drinkable Yogurt Industry Segmentation

The drinkable yogurt market in North America has been segmented by category into dairy-based and non-dairy based; by type into plain and flavored yogurt; and by distribution into hypermarket/supermarket, convenience stores, specialty stores, online channel and others. Also, the study provides an analysis of the drinkable yogurt market in the emerging and established markets across North America, including the United States, Mexico, Canada, and the Rest of North America.

By Category
Dairy-based yogurt
Non-dairy based yogurt
By Type
Plain yogurt
Flavored yogurt
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retailers
Others
By Country
United States
Mexico
Canada
Rest of North America
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North America Drinkable Yogurt Market Size Summary

The North America drinkable yogurt market is experiencing significant growth, driven by a strong consumer demand for health-oriented products, particularly those containing probiotics. This trend is especially prevalent among younger generations who are increasingly incorporating yogurts into their daily diets due to their benefits for gut health and immunity. The market is further bolstered by the rising popularity of dairy-free options and a diverse range of flavors, such as coconut and strawberry, which cater to the evolving tastes of consumers. Major manufacturers like Chobani, Groupe Danone, and General Mills are actively expanding their product lines to include lower sugar and vegan options, targeting health-conscious millennials. The prevalence of digestive disorders in North America has also heightened the demand for probiotic-rich yogurts, making them a staple for those seeking digestive health benefits.

The competitive landscape of the North America drinkable yogurt market is characterized by a high degree of fragmentation, with numerous regional and domestic players vying for market share. Companies are focusing on strategic initiatives such as mergers, acquisitions, and new product developments to enhance their market presence. The rise of online grocery shopping in countries like the United States and Canada has further accelerated sales, with platforms like Walmart and Amazon Pantry offering convenient delivery options for yogurt products. This shift towards e-commerce is making it easier for consumers to access a wide variety of yogurt options, including imported products at competitive prices. Key players in the market include Chobani LLC, Cie Gervais Danone, Yoplait USA, Inc., and Groupe Lactalis, who continue to innovate and expand their offerings to meet the growing consumer demand.

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North America Drinkable Yogurt Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Category

      1. 2.1.1 Dairy-based yogurt

      2. 2.1.2 Non-dairy based yogurt

    2. 2.2 By Type

      1. 2.2.1 Plain yogurt

      2. 2.2.2 Flavored yogurt

    3. 2.3 By Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Convenience Stores

      3. 2.3.3 Specialty Stores

      4. 2.3.4 Online Retailers

      5. 2.3.5 Others

    4. 2.4 By Country

      1. 2.4.1 United States

      2. 2.4.2 Mexico

      3. 2.4.3 Canada

      4. 2.4.4 Rest of North America

North America Drinkable Yogurt Market Size FAQs

The North America Drinkable Yogurt Market is projected to register a CAGR of 4.20% during the forecast period (2024-2029)

Chobani, LLC, Cie Gervais Danone, Yoplait USA, Inc, Groupe Lactalis, Esteson Corporation and Califia Farms are the major companies operating in the North America Drinkable Yogurt Market.

Drinkable Yogurt Market in North America Report Snapshots

North America Drinkable Yogurt Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)