Market Trends of North America Drinkable Yogurt Industry
This section covers the major market trends shaping the North America Drinkable Yogurt Market according to our research experts:
Growing Digestive Heath Concerns Heating Up Demand For Probiotic Products
The high prevalence of digestive disorders in the North American countries such as the United States has benefitted the demand in the probiotics market across the country. Yogurt, being a probiotic, is available in different flavors, which makes it one of the most-preferred food products by the consumers who are seeking the benefits for their digestive health. The progressive inclination of American consumers toward the digestive health-oriented products has involved probiotic food products, including yogurts as a requisite in the list. Furthermore, the growing consumer interest in the high nutrition content of coconut milk, as well as plant-based and organic beverages, are strongly accelerating the growth of dairy-free probiotics, including drinkable dairy-free yogurts, across the country.
Online Stores Sales to drive the Regional Market
The countries of North America such as the United States and Canada remains the world's largest markets where consumers buy groceries online. The sales are escalating due to lesser prices through online channels. Thus, Vmartgo, an online store, offers many outsourced and foreign products, including yogurt drinks from Asian countries, at cheaper prices than the local variants. Most online suppliers in the region provide same-day doorstep and self-pickup delivery options for yogurt products. Consumers consider online grocery stores as a good option to avoid the hassle of traditional grocery shopping and standing in a queue before check-out. Some major platforms in the country include Walmart, Amazon Pantry, and Costco.
