North America E-Cigarettes Market Size (2024 - 2029)

The North America e-cigarette market is experiencing significant growth, driven by factors such as rising cigarette prices, anti-smoking campaigns, and increased consumer awareness of health concerns associated with conventional cigarettes. Despite regulatory challenges and restrictions on marketing and distribution in some areas, the demand for e-cigarettes continues to rise, with many consumers using them as a smoking cessation aid or alternative. The market's expansion is further supported by the high penetration of e-cigarettes, particularly among the youth, and the rapid growth of vape shops and online retail channels.

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Market Size of North America E-Cigarettes Industry

north america e cigarettes market share
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 17.60 %
Market Concentration Medium

Major Players

north america e cigarettes market key players

*Disclaimer: Major Players sorted in no particular order

North America E-Cigarettes Market Analysis

North America E-Cigarettes market is estimated to witness a CAGR of 17.6% during the forecast period (2020 - 2025).

  • Rising cigarette prices, anti-smoking campaigns, smoke-free laws, and increased access to cessation programs coupled with the growing awareness, health concerns among consumers, over the usage of conventional/ combustible have increased the demand for e-cigarettes in the region.
  • Though local authorities in the region have not yet approved e-cigarettes as an aid for smoking cessation, many consumers are opting for e-cigarettes either as a means to quit smoking or an alternative/ replacement to combustible cigarettes. This trend had led to an increase in dual users i.e. consumers using both conventional/ combustible cigarettes and e-cigarettes, which is expected to drive the market over the forecast period.
  • A few countries in the region prohibit the marketing, promotion, and distribution of e-cigarettes, however, the demand for these products is on the rise and they are readily available via online stores, retail stores, and street markets.
  • The penetration of e-cigarettes in North America is incredibly high owing to rising popularity of e-cigarettes among the youth population, rapid expansion of vape shops and the prevalence of online retail.

North America E-Cigarettes Industry Segmentation

North America E-Cigarettes market is segmented by product, by battery mode, and by geography. By product, the market is segmented into completely disposable model, rechargeable but disposable cartomizer, and personalized vaporizer; whereas by battery mode, the market is segmented into automatic e-cigarette and manual e-cigarette. By Geography, the market is studied for the United States, Canada, and Rest of North America.

By Product
Completely Disposable Model
Rechargeable but Disposable Cartomizer
Personalized Vaporizer
By Battery Mode
Automatic E-Cigarette
Manual E-Cigarette
By Geography
United States
Canada
Rest of North America
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North America E-Cigarettes Market Size Summary

The North America e-cigarette market is experiencing significant growth, driven by factors such as rising cigarette prices, anti-smoking campaigns, and increased awareness of health concerns associated with conventional smoking. Despite the lack of official approval for e-cigarettes as a smoking cessation aid, many consumers are turning to them as an alternative to combustible cigarettes, contributing to the rise in dual users. The market is further bolstered by the high penetration of e-cigarettes, particularly among the youth, due to the availability of diverse brands and flavors, and the convenience of online and retail access. The popularity of brands like JUUL, known for its discreet design and flavor options, underscores this trend.

Regulatory frameworks such as the Tobacco and Vaping Products Act (TVPA) aim to regulate the production, promotion, and sale of vaping products, enhancing their accessibility to adults while restricting sales to minors. This regulatory environment has facilitated the entry of major players like JUUL Labs, Inc. into markets such as Canada, where they have introduced innovative products like the JUUL C1. The North American e-cigarette market is characterized by consolidation, with a few large companies dominating the landscape through strategies like product innovation and mergers and acquisitions. Key players include British American Tobacco plc, Juul Labs, Inc., Altria Group, Inc., Imperial Brands plc, and Japan Tobacco Inc.

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North America E-Cigarettes Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product

      1. 2.1.1 Completely Disposable Model

      2. 2.1.2 Rechargeable but Disposable Cartomizer

      3. 2.1.3 Personalized Vaporizer

    2. 2.2 By Battery Mode

      1. 2.2.1 Automatic E-Cigarette

      2. 2.2.2 Manual E-Cigarette

    3. 2.3 By Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Rest of North America

North America E-Cigarettes Market Size FAQs

The North America E-Cigarettes Market is projected to register a CAGR of 17.60% during the forecast period (2024-2029)

British American Tobacco plc, Juul Labs, Inc., Altria Group, Inc., Japan Tobacco Inc. and Imperial Brands plc are the major companies operating in the North America E-Cigarettes Market.

North America E-Cigarettes Market Report Snapshots

North America E-Cigarette Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)