North America E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

North America E-Commerce Industry Overview

The E-commerce market is highly consolidated because it consists of a few large players dominating the market. Although two big companies in market share capture the North American e-commerce market, the development of emerging smaller players makes the market more dynamic. The competitive rivalry in the market depends on the product category offerings, best quality with minimum price, and delivery time. New companies are coming up with their niche product offerings, but growth is a challenge to those smaller players in the long run.

• June 2022: PlantX Life Inc has announced that alcoholic beverages will soon be available on its retail shelves in the United States. The license allows PlantX to distribute alcoholic beverages across the United States to fulfill orders placed on its nationwide e-commerce platform and permit same-day alcoholic item deliveries through its partnerships with UberEATS and Instacart.
• June 2022: With the inauguration of a new spoke location in Miami, The Kroger Co., America's largest supermarket store, announced that Kroger Delivery now services consumers in South Florida. In cooperation with the Fulfillment Center in Groveland, Florida, the 60,000-square-foot bespoke facility will act as a last-mile cross-dock hub that efficiently expands Kroger Delivery's ability to service additional customers. This growth results from cooperation between Kroger and Ocado, a global leader in food e-commerce technology.
• June 2022: Amazon is using augmented reality to appeal to sneakerheads who shop on the site. Customers will be able to see how a pair of new shoes would look on them from numerous angles using their mobile phone's camera, according to a new tool dubbed Virtual Try-On for Shoes, launched this morning by the company.