North America E-commerce Market Size (2024 - 2029)

The North American e-commerce market is experiencing significant growth, driven by the increasing convenience of online shopping compared to traditional retail, and the widespread use of the internet and smartphones. The region's technological advancements and digitally savvy population create substantial opportunities for market expansion. E-commerce platforms are enabling both established companies and emerging businesses to reach a broader audience, further contributing to the market's growth. However, concerns over security and privacy threats pose challenges to market expansion, as they deter some users from engaging with newer e-commerce sites. The COVID-19 pandemic has also accelerated the growth of the e-commerce sector, as more consumers turned to online shopping for necessities, highlighting the market's resilience and potential for continued expansion.

Market Size of North America E-commerce Industry

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North America E-commerce Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 14.70 %
Market Concentration High

Major Players

North America E-commerce Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America E-Commerce Market Analysis

The current trend of purchasing online is growing because of its convenient access for customers compared to brick & mortar shops. The usage of the internet and smartphones are also helping the market to grow. North America is a developed and technologically advanced region, creating a huge opportunity for the E-Commerce market in the region. The North American E-commerce market is expanding at a CAGR of 12.5 % between 2022 and 2027.

  • E-commerce companies have customized mobile applications to showcase their products with all the required specifications, making customers place orders easily. The increased use of smartphones and the implementation of the 5G network for connectivity make the process flexible and flawless. The region has educated and digitally driven audiences. Due to the prominence of social media applications, marketing possibilities are abundant nowadays, which aids in propelling the e-commerce market toward growth trajectories in the region. A lot of mergers and acquisitions are on the trend among the regional companies to increase their capability in the E-commerce business. For example, Descartes, a Canada-based software-as-a-service solutions provider, announced the purchase of XPS Technologies, an e-commerce shipping solutions company, for USD 65 million.
  • Due to less communication and infrastructure costs, established organizations and large corporations are strategizing their operation toward online business. The E-commerce channel allows the organization to reach out to more clients, resulting in essential exposure to the firm. The increasing importance of online marketing tools such as Google advertisements and Facebook ads is also driving e-commerce. For example, Walmart has 4,700 locations across the United States, and 90% of people in the country live within 10 miles of a Walmart shop. The company is now planning its massive store network to expand its e-commerce operation because of its potential. This shows the growth of the E-Commerce market in North America.
  • E-Commerce platforms create an ample opportunity for relatively small-scale and emerging companies to sell their products. Some niche product company has developed their vertical E-commerce website to reach their clients in the region. The American Baker Association has estimated the potential for expansion of e-commerce for bakers. For example, Bimbo Bakeries USA (BBU), a subsidiary of Grupo Bimbo SAB de CV, a Mexican baking conglomerate, has created a direct-to-consumer platform to deliver BBU brands to consumer's doorsteps.
  • With the increased usage of connected networks, the e-commerce business is growing. Still, it creates security and privacy, breaching malicious threats to the users and companies. Security risks include hacking, data exploitation, financial theft, phishing attacks, unsecured service delivery, and credit card fraud. This is limiting the market growth because users are reluctant to subscribe to the network of comparatively newer e-commerce sites because of the threats of security breaches. A huge e-commerce hack is affecting over 500 stores using the Magento 1 platform. All the sites targeted were still running on the 12-year-old Magento 1 e-commerce platform, which Adobe will no longer support on June 30, 2020. Adobe has asked users to migrate to the latest platform, but approximately 95,000 e-commerce sites still use the older version.
  • During COVID-19, many people went online to acquire necessities, propelling e-commerce sales to unprecedented heights. Before COVID-19, e-commerce was rapidly expanding. However, the pandemic drove the market even more by encouraging them to spend more money and do so more frequently. Thus, this sector is one of the few that have experienced a positive impact of the pandemic on growth.

North America E-Commerce Industry Segmentation

E-commerce refers to any type of online business transaction. Online shopping, defined as buying and selling items over the internet on any device, is the most well-known example of E-commerce. On the other hand, E-commerce can encompass a wide range of activities, including online auctions, payment gateways, online ticketing, and internet banking.

North America E-commerce Market is segmented by B2C E-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), B2B E-commerce, and Countries.

By B2C ecommerce
Beauty & Personal Care
Consumer Electronics
Fashion & Apparel
Food & Beverage
Furniture & Home
By Countries
United States
Canada
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North America E-commerce Market Size Summary

The North American e-commerce market is experiencing significant growth, driven by the region's advanced technological infrastructure and high internet and smartphone penetration. The convenience of online shopping compared to traditional brick-and-mortar stores has led to a surge in consumer preference for e-commerce platforms. This trend is further bolstered by the widespread use of social media for marketing, which provides ample opportunities for companies to reach and engage with digitally savvy audiences. The market is characterized by a dynamic competitive landscape, with both established players and emerging companies leveraging technological advancements and strategic mergers and acquisitions to enhance their capabilities and expand their market presence. The integration of AI, ML, and cloud-based solutions into e-commerce operations is also contributing to the sector's growth, offering businesses improved efficiency and scalability.

The COVID-19 pandemic has accelerated the growth of e-commerce in North America, as more consumers turned to online shopping for their needs, leading to unprecedented sales levels. The grocery sector, in particular, has seen significant expansion in its e-commerce channels, with companies prioritizing online sales to meet changing consumer demands. Payment convenience and security remain critical factors influencing consumer trust and adoption of e-commerce platforms. Despite challenges such as security threats and the need for infrastructure upgrades, the market continues to thrive, with major players like Amazon and Walmart expanding their e-commerce operations. The market's consolidation is evident, with a few large companies dominating, yet the emergence of niche players adds dynamism, offering unique product offerings and competitive pricing strategies.

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North America E-commerce Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness-Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Buyers/Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Key market trends and share of e-commerce of total Retail sector

    4. 1.4 Impact of COVID-19 on the e-commerce sales

  2. 2. Market Segmentation

    1. 2.1 By B2C ecommerce

      1. 2.1.1 Beauty & Personal Care

      2. 2.1.2 Consumer Electronics

      3. 2.1.3 Fashion & Apparel

      4. 2.1.4 Food & Beverage

      5. 2.1.5 Furniture & Home

    2. 2.2 By B2B ecommerce

    3. 2.3 By Countries

      1. 2.3.1 United States

      2. 2.3.2 Canada

North America E-commerce Market Size FAQs

The North America E-commerce Market is projected to register a CAGR of 14.70% during the forecast period (2024-2029)

Amazon.com Inc., Walmart Inc., Shein, Coppel and Costco Wholsale are the major companies operating in the North America E-commerce Market.

North America E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)