Market Size of north america energy drinks Industry
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 21.31 Billion |
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Market Size (2030) | USD 25.58 Billion |
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Largest Share by Soft Drink Type | Traditional Energy Drinks |
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CAGR (2024 - 2030) | 3.09 % |
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Largest Share by Country | United States |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Energy Drinks Market Analysis
The North America Energy Drinks Market size is estimated at 21.31 billion USD in 2024, and is expected to reach 25.58 billion USD by 2030, growing at a CAGR of 3.09% during the forecast period (2024-2030).
21.31 Billion
Market Size in 2024 (USD)
25.58 Billion
Market Size in 2030 (USD)
2.58 %
CAGR (2018-2023)
3.09 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
42.78 %
value share, Traditional Energy Drinks, 2023
Heavy investment and sponsorships by active players together with familiarity with the taste profile and brand recognition, contribute to segment growth in the market.
Fastest-growing segment by Soft Drink Type
4.63 %
Projected CAGR, Natural/Organic Energy Drinks, 2024-2030
Rising concerns related to potential health risks linked to excessive consumption of artificial and synthetic components, fuel the demand for organic and natural alternatives.
Leading Market Player
33.61 %
market share, Red Bull GmbH, 2022
Red Bull's emphasis on lifestyle branding and association with extreme sports and social events, the company has been able to retain a high level of customer loyalty.
Largest Segment by Country
89.67 %
value share, United States, 2023
Energy drinks containing caffeine and sugar content are marketed as quick and convenient solutions to combat fatigue and boost alertness, contributing to the high consumption.
Fastest-growing segment by Country
5.83 %
Projected CAGR, Canada, 2024-2030
Individuals involved in fitness and sports, seeking ways to improve performance and endurance for quick boost, thus contributing the the sale of energy drinks in the country.
Rising demand for clean-label and sugar-free energy drinks is propelling the sales of the segment
- Energy drinks rapidly gained popularity among consumers in North America, especially those from the millennial and Gen Z populations. Energy drinks claim to increase energy while enhancing mental alertness and physical performance by providing consumers with 70 to 250 milligrams of caffeine per container, allowing Americans to work longer. As a result, the sales value of energy drinks in North America registered a growth rate of 5.6% by value from 2021 to 2023. Traditional energy drinks account for the largest share, with popular brands like Red Bull and Monster serving energy drinks.
- Also, there is a growing demand for clean-label products and a rising awareness of healthy food, as Americans are increasingly consuming energy drinks that are nutrient-rich, sugar-free, and organic. As of 2022, more than 37% of consumers in the United States preferred clean-label products, including energy drinks. Guru turned the energy drink industry on its head with the release of their organic, plant-based energy beverage, which is plant-based and filled with nootropic components that include vitamins, minerals, and herbs. Furthermore, No Sugar Company, in 2022, announced the launch of a line of natural energy, naturally caffeinated, and plant-based energy drinks named Joyburst.
- Among the energy drinks category, sugar-free/low-calorie energy drinks are expected to be the fastest-growing energy drink type in the North American states, registering a value CAGR of 5.74% from 2024 to 2030. The growth is aided by growing awareness among consumers to limit the consumption of sugar content due to increased diabetic concerns. There were over 37.3 million diabetic people in 2022 within the United States, which holds a prominent share in North America.
The surging participation of youth in outdoor activities and recreational pursuits is driving the demand for energy drinks
- The North American energy drinks market is growing rapidly, with sales value increasing at 6.37% over 2021-2023. Consumers in the region are increasingly demanding energy drink offerings, and manufacturers are responding with new and innovative products. During 2022-23, popular brands like Red Bull, Monster, VPX, Rockstar, and Reign consistently launched a variety of energy drink offerings to attract customers.
- The United States occupies the largest market share in the North American energy drinks market, which can be due to the larger number of people in the country engaging in a variety of high-intensity physical activities like hiking, cycling, running, and other sports activities. Hiking is voted the most popular outdoor activity in the country, with approximately 60 million people participating in hiking as of 2022 and 881,000 people newly added. Apart from improving heart and brain function, along with increasing energy levels, the beverages contain caffeine, which helps increase alertness and attention, necessary attributes for activities like hiking.
- Canada is expected to be the fastest-growing country, apart from the Rest of North America, with a CAGR of 5.81% by value during 2024-2030. This growth trajectory is underpinned by a growing youth demographic driven by rising education and job prospects. As of 2022, almost 65% of the Canadian population was in the age group of 15-64 years, which is expected to propel the market's growth, along with a high rate of participation in sports and other recreational activities.
North America Energy Drinks Industry Segmentation
Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks are covered as segments by Soft Drink Type. Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
- Energy drinks rapidly gained popularity among consumers in North America, especially those from the millennial and Gen Z populations. Energy drinks claim to increase energy while enhancing mental alertness and physical performance by providing consumers with 70 to 250 milligrams of caffeine per container, allowing Americans to work longer. As a result, the sales value of energy drinks in North America registered a growth rate of 5.6% by value from 2021 to 2023. Traditional energy drinks account for the largest share, with popular brands like Red Bull and Monster serving energy drinks.
- Also, there is a growing demand for clean-label products and a rising awareness of healthy food, as Americans are increasingly consuming energy drinks that are nutrient-rich, sugar-free, and organic. As of 2022, more than 37% of consumers in the United States preferred clean-label products, including energy drinks. Guru turned the energy drink industry on its head with the release of their organic, plant-based energy beverage, which is plant-based and filled with nootropic components that include vitamins, minerals, and herbs. Furthermore, No Sugar Company, in 2022, announced the launch of a line of natural energy, naturally caffeinated, and plant-based energy drinks named Joyburst.
- Among the energy drinks category, sugar-free/low-calorie energy drinks are expected to be the fastest-growing energy drink type in the North American states, registering a value CAGR of 5.74% from 2024 to 2030. The growth is aided by growing awareness among consumers to limit the consumption of sugar content due to increased diabetic concerns. There were over 37.3 million diabetic people in 2022 within the United States, which holds a prominent share in North America.
| Soft Drink Type | |
| Energy Shots | |
| Natural/Organic Energy Drinks | |
| Sugar-free or Low-calories Energy Drinks | |
| Traditional Energy Drinks | |
| Other Energy Drinks |
| Packaging Type | |
| Glass Bottles | |
| Metal Can | |
| PET Bottles |
| Distribution Channel | ||||||
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| On-trade |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest of North America |
North America Energy Drinks Market Size Summary
The North America energy drinks market is experiencing significant growth, driven by increasing consumer demand, particularly among millennials and Gen Z. These beverages are popular for their ability to enhance energy, mental alertness, and physical performance, largely due to their caffeine content. Traditional energy drinks dominate the market, with well-known brands like Red Bull and Monster leading the charge. However, there is a notable shift towards clean-label products, as consumers become more health-conscious and seek nutrient-rich, sugar-free, and organic options. This trend is exemplified by the introduction of innovative products such as Guru's organic, plant-based energy drink and No Sugar Company's Joyburst line. The market is also witnessing a rise in sugar-free and low-calorie options, reflecting growing awareness of health issues related to high sugar consumption.
The United States holds the largest market share in North America, supported by a population engaged in high-intensity physical activities, which boosts the demand for energy drinks. Canada is projected to be the fastest-growing market, driven by a youthful demographic and increased participation in sports and recreational activities. The market is fairly consolidated, with major players like Monster Beverage Corporation, PepsiCo, Inc., and Red Bull GmbH dominating the landscape. Recent acquisitions and partnerships, such as Monster's acquisition of Bang Energy and WWE's collaboration with Nutrabolt, highlight the dynamic nature of the market. Despite the high taxation on caffeinated beverages, which could impact sales, the market continues to expand as consumers increasingly seek natural and plant-based ingredients in their energy drinks.
North America Energy Drinks Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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1.1 Soft Drink Type
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1.1.1 Energy Shots
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1.1.2 Natural/Organic Energy Drinks
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1.1.3 Sugar-free or Low-calories Energy Drinks
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1.1.4 Traditional Energy Drinks
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1.1.5 Other Energy Drinks
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1.2 Packaging Type
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1.2.1 Glass Bottles
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1.2.2 Metal Can
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1.2.3 PET Bottles
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1.3 Distribution Channel
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1.3.1 Off-trade
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1.3.1.1 Convenience Stores
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1.3.1.2 Online Retail
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1.3.1.3 Supermarket/Hypermarket
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1.3.1.4 Others
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1.3.2 On-trade
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1.4 Country
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1.4.1 Canada
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1.4.2 Mexico
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1.4.3 United States
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1.4.4 Rest of North America
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North America Energy Drinks Market Size FAQs
How big is the North America Energy Drinks Market?
The North America Energy Drinks Market size is expected to reach USD 21.31 billion in 2024 and grow at a CAGR of 3.09% to reach USD 25.58 billion by 2030.
What is the current North America Energy Drinks Market size?
In 2024, the North America Energy Drinks Market size is expected to reach USD 21.31 billion.
