Market Trends of north america energy drinks Industry
The growing need for instant boost and alertness, especially among youngsters fuels the demand for energy drink
- The prevelance of energy drink consumption is around 42% among the university students in America. Around two thirds of energy drink consumers in North America are between 13–35 years old of which men account for two thirds of the market.
- Consumers are looking for energy drinks made with natural or plant-based ingredients. This trend aligns with the broader movement toward healthier and cleaner products.
- An energy drink containing 20 milligrams of caffeine per 100 milliliters or more is taxed at 25%. The high price of the product will negatively effects the sales in the region.
- Health-conscious consumers often seek energy drinks with lower sugar content or those labeled as "sugar-free" or "reduced sugar." High sugar intake is associated with various health issues, including obesity and diabetes.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The inclusion of functional ingredients like vitamins and antioxidants appeals to consumer inclined towards wellness and holistic health
- Red Bull positions itself as a lifestyle brand associated with extreme sports, adventure, and high energy
