North America Eye Tracking Solutions Industry Overview
The North American eye-tracking solutions market is highly competitive. The market appears to be consolidated since only some players currently occupy the market's maximum share. Major players in the market are adopting strategies like product innovation etc. The market's major players are Tobii Technology, Inc., SR Research Ltd., Seeing Machines, Smart Eye Group, and EyeTechDigital Systems Inc.
May 2024: Apple announced new accessibility features including Eye Tracking, which allows users with physical disabilities to control their iPads or iPhones using their eyes. Powered by artificial intelligence, Eye Tracking provides a built-in option for navigating iPads and iPhones solely with eye movements. With Eye Tracking, users can move through app elements and use Dwell Control to activate each element, enabling additional functions such as pressing physical buttons, swiping, and performing other gestures—all with their eyes.
January 2024: Tobii launched its newest offering, UX Explore, designed to revolutionize how user experience (UX) researchers leverage eye tracking. This innovative platform, powered by deep learning algorithms, enables remote studies, capturing user attention solely through a smartphone. Through its cloud-based service, Tobii's UX Explore grants the UX community swift and intuitive insights, offering a unique first-person viewpoint.
North America Eye Tracking Solutions Market Leaders
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SR Research Ltd.
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Seeing Machines Inc.
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EyeTech Digital Systems Inc.
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Tobii Technology, Inc.
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Smart Eye Group
- *Disclaimer: Major Players sorted in no particular order
