Market Size of North America Fantasy Sports Industry
| Study Period | 2021 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Market Size (2024) | USD 13.21 Billion |
| Market Size (2029) | USD 24.23 Billion |
| CAGR (2024 - 2029) | 12.90 % |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Fantasy Sports Market Analysis
The North America Fantasy Sports Market size is estimated at USD 13.21 billion in 2024, and is expected to reach USD 24.23 billion by 2029, growing at a CAGR of 12.90% during the forecast period (2024-2029).
- The growing fame of players in different sports, the popularity of football, increasing investment in internet infrastructure, and the launch of fantasy sports applications are the principal determinants that will give tremendous growth possibilities to the region.
- According to GSMA Intelligence, in North America, 329 million individuals (84% of the population) were mobile service subscribers in the last year. The US will provide 75% of the 12 million more users anticipated in the region through 2025. Given the strong penetration rates among the adult population in most regional markets, most new unique subscribers will be young customers and gaming enthusiasts.
- Mobile technologies and services contributed 4.2% of North America's GDP in the last year, adding more than $1 trillion to the economy. The GDP contribution of 5G to North America is anticipated to reach $122 billion in 2030, which is already shown to be a potent driver of GDP growth. 5G technologies will significantly boost the region's economy and affect important sectors, including the sports industry and public administration.
- Launching various fantasy sports apps will be a significant factor in driving the growth of the fantasy sports market. Fantasy sports apps enable a more productive, comfortable, and better game experience, allowing players to create a private league, join public clubs, player rankings, and projections, and offer performance tracking, material design, mock drafts, and other features.
- According to the Fantasy Sports Trade Association (FSTA), there were 62.5 million fantasy sports players in the United States in the current year. Compared to 2018, 78% of fantasy sports participants bet on sports this year, up to 81%.
- Significant fantasy sports market trends, such as the practice of fantasy sports for brand promotion, will also encourage the growth of this market. Owing to the growing popularity of fantasy sports, numerous brands have begun working in fantasy leagues to market their products.
- These promotions involve buying advertising space, formulating hubs for exclusive access to analysts, and competition for hub members. The inrush of promoters is supposed to drive fantasy sports in North America, bringing in higher revenues for the fantasy sports market.
North America Fantasy Sports Industry Segmentation
A fantasy sport (known less commonly as rotisserie or roto) is a kind of game usually played utilizing the Internet, where participants assemble imaginary or virtual teams of actual players of a professional sport. These teams play based on the statistical performance of those members in actual games.
The North America Fantasy Sports Market is segmented by Fantasy Sports Type (Traditional Fantasy Sports, Daily Fantasy Sports & Ancillaries), Sporting Type (Football, Baseball, Basketball, Others), and Country.
The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.
| By Fantasy Sports Type (Market Breakdown, Forecasts and Outlook) | |
| Traditional Fantasy Sports | |
| Daily Fantasy Sports & Ancillaries |
| By Sporting Type (Overview, Trends & Forecasts, vendor analysis & collaborations, anticipated trends, etc) | |
| Football | |
| Baseball | |
| Basketball | |
| Others Sporting Types |
| By Country (Overview, Forecasts, Local market influencers, and Market Outlook) | |
| United States | |
| Canada |
North America Fantasy Sports Market Size Summary
The North America Daily Fantasy Sports (DFS) market is poised for significant expansion, driven by the increasing popularity of sports, particularly football, and the proliferation of mobile technologies. The region's robust internet infrastructure and the widespread adoption of mobile services are key enablers of this growth. The launch of various fantasy sports applications has enhanced user engagement by offering features such as private leagues, public clubs, and performance tracking, which contribute to a more immersive gaming experience. The market is further bolstered by the trend of using fantasy sports for brand promotion, as companies seek to capitalize on the growing audience by integrating their products into fantasy leagues. This strategic marketing approach is expected to attract more participants and drive revenue growth in the DFS sector.
The DFS industry in North America is currently dominated by major players like DraftKings and FanDuel, which together hold a substantial share of the market. The legalization of sports betting across multiple states has further fueled the industry's growth, expanding the market's reach and increasing participation rates. While football remains the most popular fantasy sport, the rise of daily fantasy basketball and other sports indicates a diversifying market. The competitive landscape is characterized by strategic collaborations and expansions, as companies aim to enhance their market presence and profitability. As the industry continues to evolve, the integration of advanced technologies and regulatory developments will play a crucial role in shaping its future trajectory.
North America Fantasy Sports Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Marker Drivers
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1.2.1 Regulatory & legal changes legalizing Fantasy Sports in more than 80% states in the US
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1.2.2 Targeted advertising by major Fantasy Sports vendors among millennials
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1.2.3 Growth in Sporting events & aggressive reactivation programs initiated by incumbents
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1.3 Market Challenges
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1.3.1 Regulatory dependencies and Operational concerns
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1.4 Market Opportunities
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1.4.1 OTT-based advertising and use of Blockchain for service enhancement
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1.5 Industry Attractiveness - Porter's Five Forces Analysis (Detailed coverage on the impact of the current competitive environment on new entrants and relative positioning of stakeholders)
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1.5.1 Bargaining Power of Suppliers
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1.5.2 Bargaining Power of Consumers
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1.5.3 Threat of New Entrants
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1.5.4 Threat of Substitute Services
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1.5.5 Intensity of Competitive Rivalry
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1.6 Current Regulatory Landscape in the US (to cover a detailed list of states that have legalized Fantasy Sports and the current environment in Canada)
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1.7 Demographic Analysis in the US
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1.8 Impact of COVID-19 on the Sporting Calendar and overall Fantasy Sports receipts
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1.9 Analysis on the emergence of Sports Betting and its role on the Fantasy Sports industry
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2. MARKET SEGMENTATION
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2.1 By Fantasy Sports Type (Market Breakdown, Forecasts and Outlook)
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2.1.1 Traditional Fantasy Sports
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2.1.2 Daily Fantasy Sports & Ancillaries
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2.2 By Sporting Type (Overview, Trends & Forecasts, vendor analysis & collaborations, anticipated trends, etc)
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2.2.1 Football
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2.2.2 Baseball
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2.2.3 Basketball
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2.2.4 Others Sporting Types
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2.3 By Country (Overview, Forecasts, Local market influencers, and Market Outlook)
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2.3.1 United States
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2.3.2 Canada
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North America Fantasy Sports Market Size FAQs
How big is the North America Fantasy Sports Market?
The North America Fantasy Sports Market size is expected to reach USD 13.21 billion in 2024 and grow at a CAGR of 12.90% to reach USD 24.23 billion by 2029.
What is the current North America Fantasy Sports Market size?
In 2024, the North America Fantasy Sports Market size is expected to reach USD 13.21 billion.
