North America Feed Lutein and Zeaxanthin Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 52.29 Million |
| Market Size (2029) | USD 68.03 Million |
| CAGR (2024 - 2029) | 5.40 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Feed Lutein and Zeaxanthin Market Analysis
The North America Feed Lutein and Zeaxanthin Market size is estimated at USD 52.29 million in 2024, and is expected to reach USD 68.03 million by 2029, growing at a CAGR of 5.40% during the forecast period (2024-2029).
The COVID-19 pandemic deleteriously affected all countries and industries. Similarly, the lutein or zeaxanthin market took a hit. The target industry faced challenges in managing the interrupted demand and supply of components. Unpredictable and disturbing supply chain activities and the unavailability of human resources impacted the North American lutein or zeaxanthin industry's growth.
Due to the various factors, such as increasing demand for animal production and increasing production of compound feed, the market studied is anticipated to grow during the forecast period. The lutein or zeaxanthin are the feed additives, which are primarily used in the compound feed, owing to several beneficial properties, such as antioxidation and pigmenting properties. For instance, lutein or zeaxanthin is widely used in poultry and aquatic animal feed for coloring skin, muscle, feathers, scales, and egg yolk.
Poultry was the largest segment by animal type of the market studied accounting for 57.5% of the studied market in 2020. The changing consumer demand with respect to the color of yolks, which acts as a proof of more carotenoid's presence in the egg from the perspective of the consumer, is the driving factor for the demand of lutein or zeaxanthin in the poultry.
The increasing demand for the animal production, owing to the increasing population and the improving standard of livings, coupled with the growing production of compound feed in the region, are the major factors that are driving the demand of lutein or zeaxanthin in the market studied
North America Feed Lutein and Zeaxanthin Market Trends
This section covers the major market trends shaping the North America Feed Lutein & Zeaxanthin Market according to our research experts:
Industrialization of Livestock Industry
According to the World Bank, the industrialized meat production is growing six times faster than traditional meat production methods. With the increasing mass production of meat, a shift is observed toward landless meat production facilities. For instance, in the United States, in 2017, the milk production had increased to 97.8 metric ton in 2017 from 96.0 metric ton in 2008. However, the Innova cattle population was reduced to 93.7 million in 2017 from 96.2 million in 2008. Thus, the livestock production industry is moving toward consolidation. For example, in the United States, the growth of concentrated animal feed operations (CAFO) has occurred rapidly during the past decade, and similar models are becoming popular in other parts of the North America, with the help of government and other financial institutions.
In the marketing of poultry and fish products, appearance and color are of central importance for evaluating quality. Egg yolk coloration is, to a large extent, a matter of individual preferences. Therefore, the use of feed additives, such as lutein and zeaxanthin, enables producers to safely control the color of the egg yolk and the broiler skin. This enhanced appearance of the animal produce enables the livestock producers to effectively market their products. Therefore, the increasing industrialization has led to the indoor animal raising systems, coupled with the rising standards for the animal produce.
Poultry Segment Dominates Market
The poultry segment is one of the largest consumers of feed carotenoids, including lutein and zeaxanthin, due to their benefits. The use of feed carotenoids in the production of poultry eggs is a major driving factor for the market. The health benefits associated with lutein and zeaxanthin in the egg are driving the consumption of eggs in the United States. This is changing the consumer demand with respect to the color of yolks, which acts as proof of more carotenoid presence in the egg from the perspective of the consumer.
There is a growing demand for poultry meat in the region. For instance, as per OECD data, the per capita poultry meat consumption in the United States increased from 48.4 kilogram in 2016 to 50.9 kilogram in 2020. Hence, the growth in the consumption of poultry meat is projected to increase poultry feed production, which will lead to the demand for quality feed lutein and zeaxanthin.
Synthetic xanthophylls (lutein and zeaxanthin) are used as feed additions in chicken farming to achieve optimal coloration of broiler skin and egg yolk. Color is a significant attribute and selection criterion for customers when it comes to food choices. Currently, to fulfill the high-quality standards, poultry producers are focusing on poultry diet and feed additives that increase the feed intake of poultry that increased the inclusion of carotenoids, including lutein and zeaxanthin in the poultry feed, in the region. Thus, in poultry, feed lutein and zeaxanthin play a vital role in enhancing the color of egg yolk and quality of meat, which is expected to drive the market growth during the forecast period.
North America Feed Lutein and Zeaxanthin Industry Overview
The North America feed lutein and zeaxanthin market is fairly consolidated with few major players dominating the market. The key players in the marker are Kemin Industries, DSM Animal Nutrition, Piveg Inc., and Synthite. Product innovation is the major strategies adopted by the players in the market.
North America Feed Lutein and Zeaxanthin Market Leaders
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Kemin Industries
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DSM Animal Nutrition
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Synthite Industries Ltd
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Piveg,Inc.
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Innov Ad NV/SA
*Disclaimer: Major Players sorted in no particular order
North America Feed Lutein and Zeaxanthin Market News
The companies are focusing on either developing new products or acquiring companies to be competitive in the market and maximize market share. For instance, in 2019, Kemin launched Kem Glo organic feed additive with lutein as its ingredients component to darken the egg yolk to orange. The new product will help the company strengthen its position in the animal carotenoid industry.
Players in the market are also investing in their businesses to expand their presence and production capability. For instance, in January 2016, PIVEG Inc. expanded a 40,000 square foot factory in Mexico allowing the company to support the growing demand, grow its product portfolio, and expand production capabilities in Mexico.
North America Feed Lutein and Zeaxanthin Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions & Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
- 4.2 Market Drivers
- 4.3 Market Restraints
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4.4 Porter's Five Force Analysis
- 4.4.1 Bargaining Power of Suppliers
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Threat of New Entrants
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Animal Type
- 5.1.1 Ruminants
- 5.1.2 Poultry
- 5.1.3 Swine
- 5.1.4 Aquaculture
- 5.1.5 Other Animal Type
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5.2 Geography
- 5.2.1 United States
- 5.2.2 Canada
- 5.2.3 Mexico
- 5.2.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Kemin Industries
- 6.3.2 DSM Animal Nutrition
- 6.3.3 Nutrex.eu
- 6.3.4 Innov Ad NV/SA
- 6.3.5 EW Nutrition
- 6.3.6 PIVEG Inc.
- 6.3.7 FENCHEM
- 6.3.8 Altratene (Allied Biotech Corporation)
- 6.3.9 Synthite Industries Private Ltd
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. ASSESSMENT OF IMPACT OF COVID-19 ON THE MARKET
North America Feed Lutein and Zeaxanthin Industry Segmentation
Lutein or zeaxanthin are yellow carotenoid antioxidants known as macular pigments and are used in animal feed for coloring skin, muscle, feathers, scales, and egg yolk. These are used for various animal types including ruminants, poultry, swine and aquaculture, among others.
The North America Feed Lutein and Zeaxanthin Market is segmented by Animal Type (Ruminants, Poultry, Swine, Aquaculture, and Other Animal Type) and by geography (United States, Canada, Mexico and Rest of North America)
| Animal Type | Ruminants |
| Poultry | |
| Swine | |
| Aquaculture | |
| Other Animal Type | |
| Geography | United States |
| Canada | |
| Mexico | |
| Rest of North America |
North America Feed Lutein and Zeaxanthin Market Research FAQs
How big is the North America Feed Lutein and Zeaxanthin Market?
The North America Feed Lutein and Zeaxanthin Market size is expected to reach USD 52.29 million in 2024 and grow at a CAGR of 5.40% to reach USD 68.03 million by 2029.
What is the current North America Feed Lutein and Zeaxanthin Market size?
In 2024, the North America Feed Lutein and Zeaxanthin Market size is expected to reach USD 52.29 million.
Who are the key players in North America Feed Lutein and Zeaxanthin Market?
Kemin Industries, DSM Animal Nutrition, Synthite Industries Ltd, Piveg,Inc. and Innov Ad NV/SA are the major companies operating in the North America Feed Lutein and Zeaxanthin Market.
What years does this North America Feed Lutein and Zeaxanthin Market cover, and what was the market size in 2023?
In 2023, the North America Feed Lutein and Zeaxanthin Market size was estimated at USD 49.61 million. The report covers the North America Feed Lutein and Zeaxanthin Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Feed Lutein and Zeaxanthin Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
NA Feed Lutein and Zeaxanthin Industry Report
Statistics for the 2024 NA Feed Lutein and Zeaxanthin market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. NA Feed Lutein and Zeaxanthin analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
