North America Fintech Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers North America Fintech Competitive Landscape and the market is segmented by service proposition (money transfer and payments, savings and investments, digital lending and lending marketplaces, online insurance and insurance marketplaces, and others) and by country (the United States, Canada, Mexico, and the rest of North America). The market size and forecasts for the North American fintech market are provided in terms of transaction volume and/or revenue (USD million) for all the above segments.

North America Fintech Market Size

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North America Fintech Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 5.62 Trillion
Market Size (2029) USD 10.86 Trillion
CAGR (2024 - 2029) 14.07 %
Market Concentration High

Major Players

North America Fintech Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Fintech Market Analysis

The North America Fintech Market size in terms of transaction value is expected to grow from USD 5.62 trillion in 2024 to USD 10.86 trillion by 2029, at a CAGR of 14.07% during the forecast period (2024-2029).

The COVID-19 pandemic had a big effect on the North American fintech market, both in terms of problems and opportunities. On the one hand, the pandemic caused disruptions in the global economy, leading to a decrease in consumer spending and investment. This hurt the fintech industry because it made it harder for new and small businesses to get funding and investments.

Also, some fintech companies that depended on face-to-face interactions, like those that help people plan their finances, saw a drop in demand because of social distance policies. On the other hand, the pandemic made it easier for people to start using digital payments and financial services. This is because many people switched to online shopping and contactless payments to avoid having to touch other people. This opened up new opportunities for fintech companies that offer digital payment solutions, mobile banking, and online financial services. Because of this, there has been a big increase in the number of people looking for digital financial solutions like e-commerce platforms, digital wallets, and mobile banking apps.

The most money was invested in fintech in North and South America. This was followed by Asia-Pacific and EMEA. Many startups and emerging businesses that provide AI services to the financial services industry dominate the North American fintech market. Virtual assistants, business analytics and reporting, and customer behavior analytics are some of the most important applications.

The United States has dominated the market by changing how people lend, invest, choose loans, help start-ups, and even buy new companies. One of every three digital consumers utilizes two or more financial technology services. The Canadian ecosystem, however, is set for expansion. Although Canadian cities are benefiting from the fundamentals of revolutionizing wide leadership, major hubs may still have room to improve their reputations as world-class fintech ecosystems. Around 700 fintech companies operate in the country, with 18 of them having launched in 2020. The payments, lending, back office, and digital currency verticals are still among the largest in several Canadian fintech companies.

North America Fintech Market Trends

Blockchain Technology is Driving the Fintech Market in North America

Cross-border payments around the world are tightly regulated, and distributed ledger technology, which is expensive, has cut some of the costs and made it easier to track. Most fintech companies are making new platforms for online financial services quickly and coming up with new ideas. Global companies that make financial technology are teaming up with local cell phone companies, money transfer companies, and banks in the US, Mexico, and Canada.

However, the recent COVID-19 outbreak highlighted the demand for digital transformation in the banking sector, as people were forced to use online services and limit their bank visits. Due to this, most banking companies were collaborating with fintech vendors to offer differentiated and competitive services, as in the future, the digital customer experience will be the primary area of competitive advantage and is expected to drive the market. For instance, in June 2020, the Peoples Community Bank broadened its existing relationship with Finastra to accelerate its innovation and product rollouts.

The bank plans to upgrade its infrastructure to adopt Finastra's Phoenix core platform and will further adopt Finastra's Fusion digital banking, LaserPro, and other products as part of its digitization initiative. Moreover, the most significant effect of blockchain technology offered by fintech vendors resulted in a reduction in fraud and cyberattacks in the financial world. Blockchain assists in curbing data breaches and other comparable fraudulent operations to enable fintech businesses to share or transfer safe and unaltered information through a decentralized network.

North America Fintech Market: Largest Fintech Companies in the United States,  In USD Billion, in 2021

United States Leading North America Fintech

United States Fintech market is observing a continuous expansion with an increasing market value over the years. Neo-banking and digital payments are among the segments with the leading transaction value in the United States fintech market leading to an increase in fintech investments by new emerging players. Stripe, Chime, and Ripple are among some of the largest existing fintech companies in the United States with Stripe existing with a market value of more than USD 50 Billion last year. The age group between 18 and 40 years is among the users who have significant trust in the fintech brands in comparison to other financial services. These trends in the United States are driving the fintech business in North America.

North America Fintech Market: Funding in Blockchain Companies worldwide, By Country, In %, 2021

North America Fintech Industry Overview

The North American fintech market is largely consolidated, with a few dominant players in each sub sector of the industry. This consolidation has been driven by a few factors, including high barriers to entry due to regulatory compliance requirements, the need for significant capital investment to develop and scale fintech solutions, and the network effects that arise as fintech companies grow and develop their customer bases. Some of the major players in the market are Stripe, Chime, Avant, Wealthsimple, and SoFi.

North America Fintech Market Leaders

  1. Avant, LLC

  2. SoFi Technologies, Inc.

  3. Wealthsimple Inc.

  4. Stripe, Inc.

  5. Chime Financial, Inc.

*Disclaimer: Major Players sorted in no particular order

North America Fintech Market Concentration
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North America Fintech Market News

  • November 2023: Stripe, a financial infrastructure platform for businesses expanded support for JCB, a leading card network in Japan and one of the top payment networks in the world. JCB is now available on Stripe in 39 countries and territories, making it easy for businesses in those markets to accept payments from 154 million JCB cardholders. 
  • April 2022: Stripe, a platform for businesses' financial infrastructure, launched the Stripe Partner Ecosystem, a new partner program with top companies whose services help Stripe users do well in the internet economy.
  • March 2022: The digital personal finance company SoFi Technologies, Inc. announced that it had finished buying Technisys S.à.r.l. ("Technisys"), a leading cloud-native, digital multi-product core banking platform. Technisys adds a unique, strategic technology and business to the SoFi family, bolstering SoFi in its pursuit to provide best-of-breed products as a one-stop-shop financial services platform and complementing and enhancing SoFi's Galileo business in SoFi's overall pursuit to build the AWS of fintech.

North America Fintech Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS AND DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Insights on Key Regulations and Industry Policies Impacting Fintech Market in the Region
  • 4.5 A Brief on Internet and Smartphone Penetration in the Region
  • 4.6 Revenue and Funding Statistics
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Bargaining Power of Buyers/Consumers
    • 4.7.2 Bargaining Power of Suppliers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitute Products
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Imapct of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Service Proposition
    • 5.1.1 Money Transfer and Payments
    • 5.1.2 Savings and Investments
    • 5.1.3 Digital Lending & Lending Marketplaces
    • 5.1.4 Online Insurance & Insurance Marketplaces
    • 5.1.5 Other Service Propositions
  • 5.2 By Country
    • 5.2.1 United States
    • 5.2.2 Mexico
    • 5.2.3 Canada
    • 5.2.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Overview (Market Concentration and Major Players)
  • 6.2 Company Profiles
    • 6.2.1 Avant, LLC
    • 6.2.2 Chime Financial, Inc.
    • 6.2.3 Wealthsimple Inc.
    • 6.2.4 Stripe, Inc.
    • 6.2.5 SoFi Technologies, Inc.
    • 6.2.6 Square
    • 6.2.7 Kraken
    • 6.2.8 Oscar Health
    • 6.2.9 Mogo*
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. DISCLAIMER & ABOUT US

** Subject To Availablity
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North America Fintech Industry Segmentation

The report on the North American fintech market provides a comprehensive evaluation of the market with market segmentation, product categories, existing market trends, market dynamics shifts, and growth opportunities. 

The North American Fintech Market Is Segmented By Service Proposition (Money Transfer And Payments, Savings And Investments, Digital Lending And Lending Marketplaces, Online Insurance And Insurance Marketplaces, And Others) And By Country (The United States, Canada, Mexico, And The Rest Of North America). The Report Offers Market Size And Forecasts For The North American Fintech Market In Terms Of Transaction Volume And/Or Revenue (USD) For All The Above Segments.

By Service Proposition Money Transfer and Payments
Savings and Investments
Digital Lending & Lending Marketplaces
Online Insurance & Insurance Marketplaces
Other Service Propositions
By Country United States
Mexico
Canada
Rest of North America
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North America Fintech Market Research FAQs

The North America Fintech Market size is expected to reach USD 5.62 trillion in 2024 and grow at a CAGR of 14.07% to reach USD 10.86 trillion by 2029.

In 2024, the North America Fintech Market size is expected to reach USD 5.62 trillion.

Avant, LLC, SoFi Technologies, Inc., Wealthsimple Inc., Stripe, Inc. and Chime Financial, Inc. are the major companies operating in the North America Fintech Market.

In 2023, the North America Fintech Market size was estimated at USD 4.93 trillion. The report covers the North America Fintech Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the North America Fintech Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Fintech in North America Industry Report

Statistics for the 2024 Fintech in North America market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fintech in North America analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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North America Fintech Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)