Market Size of North America Flavored Milk Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 121.18 Billion |
| Market Size (2029) | USD 140.21 Billion |
| CAGR (2024 - 2029) | 2.96 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Flavored Milk Market Analysis
The North America Flavored Milk Market size is estimated at USD 121.18 billion in 2024, and is expected to reach USD 140.21 billion by 2029, growing at a CAGR of 2.96% during the forecast period (2024-2029).
Due to the COVID-19 pandemic, there was a strict lockdown across North America, which resulted in disruptions in the supply chain in exports and imports. However, it had little impact on dairy products. For instance, According to the United States Department of Agriculture, 3.7 billion pounds of packaged milk products were shipped by milk handlers in September 2020. This was 1.0 percent lower than a year earlier. Estimated sales of total conventional fluid milk products decreased 1.6% from a year earlier.
An increasing interest in nutritious and healthy beverages and changing eating habits are strengthening the demand for flavored milk in North America. North American children and adolescents can enhance their diet quality by consuming flavored milk, which can be easily included in their diets. Children are significantly drinking more flavored milk as compared to unflavored milk.
In the current hectic work-life schedules, consumers lack the time for a wholesome breakfast and seek out convenient drink alternatives, like flavored milk, that keep them full and nourished while on the go. This opens up lucrative opportunities for value-added, fortified, ready-to-drink flavored milk products that fulfill the consumers' nutritional breakfast needs.
North America Flavored Milk Industry Segmentation
Flavored milk is a sweetened dairy drink made with milk, sugar, flavorings, and sometimes food colorings. The North America Flavored Milk Market is segmented into Dairy-based and Plant-based. Based on Distribution Channel, the market is segmented into supermarkets/ Hypermarkets, Convenience Stores, Specialist Stores, Online Retail Stores, and Other Distribution Channels. Based on Geography United States, Mexico, Canada, Rest of North America. The report offers market size and forecasts for the market in value (USD million) for all the above segments.
| By Type | |
| Dairy Based | |
| Plant Based |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialist Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North America Flavored Milk Market Size Summary
The North America flavored milk market is poised for steady growth, driven by evolving consumer preferences and lifestyle changes. The demand for nutritious and convenient beverage options is on the rise, particularly among children and adolescents who are increasingly opting for flavored milk over unflavored alternatives. This trend is fueled by the need for quick, on-the-go breakfast solutions that offer both taste and nutritional value. The market is characterized by a shift towards value-added, fortified, and ready-to-drink products, catering to the busy lifestyles of North American consumers. Urbanization and consumerism have led to a preference for easy-to-make flavored milk forms, such as powdered and premix options, which are gaining popularity in households. The market is further bolstered by innovations in organic flavored milk products, free from artificial ingredients, appealing to health-conscious consumers.
The United States plays a pivotal role in the North American flavored milk market, with a growing focus on health and nutrition. The introduction of reduced fat flavored milk in schools reflects changing consumer preferences towards low-fat dairy options, contributing to increased fluid milk consumption and supporting dairy farm income. The market is fragmented, with numerous players like Nestle S.A., Hershey's, Dean Foods, Danone, and Fairlife, LLC actively expanding their product portfolios and investing in research and development to meet consumer demands. Recent collaborations and product launches, such as Hershey's partnership with A2 Milk Co. and Danone's plant-based offerings, highlight the industry's commitment to innovation. The presence of international brands in supermarkets and hypermarkets further enhances market dynamics, offering consumers a diverse range of flavored milk options.
North America Flavored Milk Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.3 Market Restraints
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1.4 Porter's Five Forces Analysis
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1.4.1 Threat of New Entrants
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1.4.2 Bargaining Power of Buyers/Consumers
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1.4.3 Bargaining Power of Suppliers
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1.4.4 Threat of Substitute Products
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1.4.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Dairy Based
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2.1.2 Plant Based
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Specialist Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 By Geography
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2.3.1 United States
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2.3.2 Canada
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2.3.3 Mexico
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2.3.4 Rest of North America
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North America Flavored Milk Market Size FAQs
How big is the North America Flavored Milk Market?
The North America Flavored Milk Market size is expected to reach USD 121.18 billion in 2024 and grow at a CAGR of 2.96% to reach USD 140.21 billion by 2029.
What is the current North America Flavored Milk Market size?
In 2024, the North America Flavored Milk Market size is expected to reach USD 121.18 billion.
