North America Flexible Packaging Market Size (2024 - 2029)

The North America Flexible Packaging Market is experiencing growth driven by technological innovations, sustainability concerns, and economic advantages. The shift from traditional rigid packaging to more sustainable flexible options is fueled by consumer demand for environmentally friendly and cost-effective solutions. Trends such as e-commerce, digital printing, and sustainability are accelerating market expansion, with consumers willing to pay a premium for enhanced packaging features. Despite challenges like environmental awareness, regulatory changes, and low recycling rates, the market is poised for development, aided by initiatives like digital watermark technology to improve recycling processes. The COVID-19 pandemic and geopolitical events have also influenced the market dynamics, highlighting supply chain vulnerabilities and prompting a shift towards online shopping.

Market Size of North America Flexible Packaging Industry

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North America Flexible Packaging Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 45.91 Billion
Market Size (2029) USD 52.68 Billion
CAGR (2024 - 2029) 2.79 %
Market Concentration Low

Major Players

North America Flexible Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Flexible Packaging Market Analysis

The North America Flexible Packaging Market size is estimated at USD 45.91 billion in 2024, and is expected to reach USD 52.68 billion by 2029, growing at a CAGR of 2.79% during the forecast period (2024-2029).

Technological innovation, sustainability trepidations, and attractive economics are among the reasons for the remarkable growth of flexible packaging in the last two decades in the United States.

  • The way consumers view and interact with packages is changing. Due to the rising focus on sustainability, traditional rigid packaging solutions are being replaced by innovative, more sustainable flexible packaging. The growing demand for customer-friendly packages and heightened product protection is expected to boost flexible packaging as a viable and cost-effective substitute.
  • Flexible packaging in North America is rising faster than in many other forms. It includes trends like e-commerce, digital printing, and sustainability, which can be used to drive market development and growth. Customers in the region are eager to pay more for specific product attributes boosted by flexible packaging. For instance, according to the Flexible Packaging Association, more than 60% of North American consumers are keen to pay more for tangible and functional packaging benefits, such as product protection, shipping friendliness, and supply chain efficacy.
  • In October 2022, digital watermark technology from Digimarc is seen on a Canadian pilot project to improve flexible packaging in mixed waste. The pilot project in Canada demonstrated that "covert digital watermarks" can dramatically improve the sortation of films and flexible packaging, which cannot be handled effectively by conventional optical sortation technology. Such initiatives by the regional companies will leverage the market for flexible packaging.
  • Some things that slow the growth of the market are the growing awareness of environmental issues among consumers, changing regulatory standards, the ongoing push for sustainability, which includes replacing packaging made of plastic with packaging made of biodegradable materials, and the low recycling rate caused by the lack of advanced recycling facilities.

The impact of COVID-19 on the market was significant in the short run, as the global lockdown brought the entire packaging supply chain to an almost grinding halt. However, with online shopping on the rise, the market was expected to rebound. COVID-19 exposed vulnerabilities in the supply chain globally, resulting in various disruptions, including some stores stopping the collection of store drop-offs for grocery bags and flexible packaging. Moreover, the Russia-Ukraine war had an impact on the overall packaging ecosystem.

North America Flexible Packaging Industry Segmentation

Flexible packaging is a means of packaging products made of non-rigid materials, allowing for more economical and customizable options. Flexible packaging can easily change shape during filling or use. The North American flexible packaging market defines the revenue generated from the sales of flexible packaging products made of plastic materials across various end-user verticals, such as beverages, food, personal care, and more. The analysis is based on the market insights captured through secondary and primary research. The market also covers the major factors impacting the growth of the flexible packaging market in terms of drivers and restraints.

The North American flexible packaging market is segmented by material type (plastics (polyethene, bi-oriented polypropylene, cast propylene, ethylene vinyl alcohol), paper, and aluminum foil), product type (pouches, bags, films, and wraps), end-user industry (food, beverages, household, and personal care), and country (United States, Canada). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Material Type
Plastics
Polyethene (PE)
Bi-orientated Polypropylene (BOPP)
Cast Polypropylene (CPP)
Ethylene Vinyl Alcohol (EVOH)
Other Types (PVC,PA)
Paper
Aluminium Foil
By Product Type
Pouches
Bags
Films and Wraps
Other Product Types
By End User Industry
Food
Beverages
Household and Personal Care
Other End User Industries
By Country
United States
Canada
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North America Flexible Packaging Market Size Summary

The North American flexible packaging market is experiencing significant growth, driven by technological advancements, sustainability concerns, and economic benefits. The shift from traditional rigid packaging to more sustainable flexible options is reshaping consumer interactions with packaging. This transition is fueled by the increasing demand for customer-friendly and protective packaging solutions, which are seen as cost-effective alternatives. The market is further bolstered by trends such as e-commerce, digital printing, and sustainability initiatives, which are enhancing the appeal and functionality of flexible packaging. The region's consumers are willing to pay a premium for packaging that offers tangible benefits like product protection and supply chain efficiency. However, challenges such as environmental awareness, regulatory changes, and low recycling rates due to inadequate facilities pose obstacles to market expansion.

The impact of COVID-19 and geopolitical events like the Russia-Ukraine war have highlighted vulnerabilities in the packaging supply chain, yet the rise in online shopping has spurred market recovery. The demand for convenient packaging solutions is on the rise, driven by changing consumer lifestyles and the popularity of ready-to-eat foods. Millennials and Gen-Z consumers, in particular, are propelling the demand for portable and single-serving packaging. The proliferation of e-commerce is also a key driver, with flexible packaging offering efficiencies that cater to the competitive retail landscape. Innovations in packaging, such as reusable pouches and bag-in-box formats, are expanding the market's application range. Major players in the industry are focusing on strategic partnerships, product innovation, and sustainability initiatives to enhance their market presence and meet evolving consumer demands.

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North America Flexible Packaging Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Industry Value Chain Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

    4. 1.4 Assessment of Impact of COVID-19 on the Industry

    5. 1.5 Market Drivers

      1. 1.5.1 Increased Demand for Convenient Packaging

      2. 1.5.2 Changing Demographic and Lifestyle Factors

    6. 1.6 Market Restraints

      1. 1.6.1 Concerns Regarding the Environment and Recycling

    7. 1.7 Sustainable Packaging Light Weighting Recycled and Recyclable Polymers

    8. 1.8 Cost Structure and Pricing Analysis

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Material Type

      1. 2.1.1 Plastics

        1. 2.1.1.1 Polyethene (PE)

        2. 2.1.1.2 Bi-orientated Polypropylene (BOPP)

        3. 2.1.1.3 Cast Polypropylene (CPP)

        4. 2.1.1.4 Ethylene Vinyl Alcohol (EVOH)

        5. 2.1.1.5 Other Types (PVC,PA)

      2. 2.1.2 Paper

      3. 2.1.3 Aluminium Foil

    2. 2.2 By Product Type

      1. 2.2.1 Pouches

      2. 2.2.2 Bags

      3. 2.2.3 Films and Wraps

      4. 2.2.4 Other Product Types

    3. 2.3 By End User Industry

      1. 2.3.1 Food

      2. 2.3.2 Beverages

      3. 2.3.3 Household and Personal Care

      4. 2.3.4 Other End User Industries

    4. 2.4 By Country

      1. 2.4.1 United States

      2. 2.4.2 Canada

North America Flexible Packaging Market Size FAQs

The North America Flexible Packaging Market size is expected to reach USD 45.91 billion in 2024 and grow at a CAGR of 2.79% to reach USD 52.68 billion by 2029.

In 2024, the North America Flexible Packaging Market size is expected to reach USD 45.91 billion.

North America Flexible Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)