Market Trends of North America Food Additives Industry
This section covers the major market trends shaping the North America Food Additives Market according to our research experts:
Growing Demand for Specialty Ingredients
The demand for specialty food ingredients is high due to the broader technological and functional benefits that these ingredients offer in terms of high quality, safety, affordability, nutrition, and deliciousness of processed food products. Natural, functional, and convenient products that can deliver nutritional benefits without sacrificing taste continue to tap into major trends driving the healthy beverage market. Functional food ingredients are the dominant specialty ingredients used in many applications and are growing rapidly in the US market. Food manufacturers are infusing food products with vitamins and minerals to increase the health benefits of their products. Increasing consumption of specialty food products is expected to drive the regional market during the forecast period.
The United States Holds a Major Share
Consumers in the United States are leaning toward healthy food ingredients. The prevalence of obesity and diabetes in the country is forcing consumers to focus on an improved lifestyle. The demand for functional food products due to their fortified, enriched, or enhanced food qualities is increasing in the United States market. Rising demand from various end-user industries in the country, such as processed food, nutraceutical, and consumer goods, is a major factor that is expected to boost the US specialty food ingredient market over the forecast period. In addition, the growing demand for retail foods due to the increasing retail chains in the country may drive the market's growth in the future.
