Market Trends of North America Food Antimicrobial and Antioxidants Industry
This section covers the major market trends shaping the North America Food Antimicrobial & Antioxidants Market according to our research experts:
Resurgence of Clean Labeled/Natural Food Products Among Consumers
The surging consumer consensus broadly drives the demand for natural food antimicrobial and antioxidants to perceive processed food products as healthy if derived from natural ingredients and clean label claims. With consumers now using both the terms interchangeably, it often influences them to skip products formulated with artificial ingredients. These factors are driving the growth of the market. Due to the increase in demand for clean label ingredients, the manufacturers of food and beverage products, such as fresh pork sausages, are extending the shelf life of these products during refrigerated storage without the use of artificial preservatives such as butylated hydroxyanisole (BHA), butylated hydroxytoluene (BHT), propyl gallate (PG), or other artificial preservatives which were commonly used in meat preservation, in turn, intensifying the growth of the market studied. The rosemary extracts are the most popular natural food antioxidant and are widely accepted across various end-user industries.
United States Holds the Largest Market Share
Across the United States, natural antioxidants have always been a preferred choice among consumers, and due to their high demand as compared to the supply, there have been situations that have led to supply shortages over the recent past. This has further led to the rise of blends, which has been a preferential choice among manufacturers. Pertaining to the high demand for natural antioxidants, the key market players have been expanding their product portfolios and helping the food manufacturers in maintaining 'fresher, safer, longer' food and beverage products. For instance, in June 2017, Kemin expanded its Shelf-life Extension Portfolio with the launch of a new domestically grown, organic rosemary extract in liquid and dry forms, with a variety of concentrations.
