Market Trends of North America Food Flavor and Enhancer Industry
This section covers the major market trends shaping the North America Food Flavor & Enhancer Market according to our research experts:
Rising Demand for Ready to Serve/ Ready to Eat Food Products Driving the Market
Owing to the fast-paced lifestyle of the generation residing in the North American countries and moreover growing expat population in the Canada, consumers are increasingly inclining towards convenience food products, including instant soups, sauces, noodles, baked goods, and other ready meals, owing to their instant nature i.e. lesser preparation time and easy handling.
However, despite the need to rely on comfort foods, consumers are reluctant to compromise on flavor. Younger age group in precise, are the primary consumer base constantly willing to discover varied culinary traditions, in interest of their taste buds.
Moreover, RTE products such as instant noodles, ice creams, and soups are few of the most vulnerable food cuisines to be experimented based on flavors. Americans are constantly looking for different flavors to try while purchasing instant noodles, such as Soy Sauce flavor and traditional beef, chicken, shrimp, and others flavor. Therefore, this factor is expected to drive the demand for the food flavor and enhancer in the region.
Increasing Consumer Inclination Toward Clean Label Claim
For countries like United States and Canada, consumers today are resourceful to identify the products formulation and the quality of ingredients used by the manufacturer. As the consumers learn more about their food and ingredients used during processing, they shape the products they want to find on the shelf.
Moreover, the products with clean label claims such as free-from, natural, and minimally processed tend to most interest the consumers of these countries.
As a result, the sales of products with clean label claims rose significantly, pulling the associated ingredient market from USD 5892 million in 2016 to USD 6895 million in 2019, in United States.
Nonetheless, major food companies such as Kellogg's, General Mills, Nestle, Campbell, Kraft, etc. have assured to restrict the use of artificial additives and flavors from their product formulations, portraying promising future of clean label flavors in the forecast period.
