Market Trends of North America Food Flavor Industry
Demand for Flavorful Ingredients in Vegan and Meat Alternatives
With the rising desire for meat substitutes among flexitarians, the demand for products besides traditional meat, fish, and dairy products soars in the region. Customers are increasingly gravitating toward plant-based food products, primarily meat alternatives. For instance, according to the International Food Council survey in 2022, 15% of American consumers prefer purchasing products labeled “plant-based.” In addition, 12% of Americans follow a plant-based diet, and 2% of consumers follow a vegan diet. Thus, with the surging demand for meat alternatives and the increasing willingness of consumers to spend more on plant-based food products, food manufacturers are shifting to plant-based sources such as plant extracts or vegetable powders to meet the demand for vegan products. For instance, in February 2022, Givaudan launched PrimeLock, a patent-pending, natural, vegan-friendly integrated solution (flavor, texture, and preservation) that mimics animal fat cells, enabling food companies to enhance plant-based product development and consumer satisfaction.
United States Hold A Major Share In The Market
The rising demand for convenient and ready-to-eat food and beverage options due to busy lifestyles and high-income levels of consumers propels the market for flavors in the United States. Moreover, the growing Asian and Hispanic populations in the country drive the popularity of different flavors in the American diet, with many becoming mainstays in kitchens and menus. According to the US Census Bureau, in 2022, more than 24 million Asians lived in the United States, of which Indians and Chinese constitute the largest population. Similarly, as of July 2022, the United States had a 63.7 million Hispanic population. This, in turn, creates opportunities for manufacturers to boost their market share in the country. For instance, in February 2023, FlavorSum, a North American flavor producer, began constructing an expansion project to add 35,000 sq ft to its Kalamazoo, Michigan facility. With an increased footprint, the company aims to expand technical resources and capacity to meet the needs of small, mid-sized, and emerging food and beverage companies.
