North America Footwear Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 116.47 Billion |
| Market Size (2029) | USD 142.95 Billion |
| CAGR (2024 - 2029) | 4.18 % |
| Market Concentration | Low |
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*Disclaimer: Major Players sorted in no particular order |
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North America Footwear Market Analysis
The North America Footwear Market size is estimated at USD 116.47 billion in 2024, and is expected to reach USD 142.95 billion by 2029, growing at a CAGR of 4.18% during the forecast period (2024-2029).
Fashion plays a significant role in driving consumer demand for footwear in the region. Innovative designs, colors, and styles influence consumer purchasing decisions, with individuals often seeking shoes that align with the latest fashion trends. Therefore, prominent brands focus on expansions and partnerships to meet consumer demand for trendy footwear. For instance, in September 2023, Lifestyle brand Tokidoki and American footwear company Skechers partnered for a global footwear collaboration. The Skechers x Tokidoki line features an all-star cast of colorful characters from the Tokidoki universe and its iconic heart and crossbones logo across a range of Skechers fashion sneakers for women, including Skechers Uno. Additionally, as more people engage in various sports activities, there is a continuous demand for performance-oriented athletic shoes that offer comfort, support, and durability. For instance, according to the Sports and Fitness Industry Association (SFIA), the share of the United States population participating in outdoor sports increased from 50.7% in 2019 to 55% in 2022. Furthermore, the rise of e-commerce and online shopping platforms transformed the retail landscape for the footwear industry. Consumers are observed to increasingly rely on online channels to research, compare, and purchase products, driving growth in the online footwear market in the North American region.
North America Footwear Market Trends
Increased Participation In Recreational And Outdoor Activities
In recent years, participation in recreational and outdoor activities has significantly increased in the region, primarily due to rising health concerns and various government initiatives toward promoting an active lifestyle among individuals. For instance, according to the Outdoor Industry Association, outdoor recreation participation of consumers in the United States significantly increased in 2022. The report stated that about 80% of the participants had participated in various outdoor activities like mountain camping and sports climbing. It further noted that about 881,000 people in the United States started trekking and hiking in 2022 alone. This increase in the number of participants in physical activities acts as a prime factor for the sales of athletic footwear optimized for specific activities and environments. Moreover, manufacturers innovate with materials, designs, and functionalities to satisfy consumers' preferences. For instance, in February 2024, Wolverine and Red Bull Scramble Series launched a limited-edition collection of boots, including the Rush UltraSpring Boot. The boots are designed with UltraSpring technology to provide cushioning for off-road use and feature motorsport-inspired elements. They have full-grain leather and a breathable membrane to wick away moisture.
The United States Is The Biggest Consumer Market For Footwear
The United States is one of the most prominent markets for footwear owing to its highly evolved retail landscape and increased participation of individuals in sports and outdoor activities. Besides this, increased consumer spending on athletic footwear as a fashion statement due to the athleisure trend contributes to the market growth. Moreover, manufacturers target younger demographics, such as Gen Z, who emphasize uniqueness and personal style and constitute an important consumer segment, through various product launches. For instance, in April 2022, Nike released new golf shoes to prepare for The Masters, including the TW’ 14, Lunar Control, and Lunar Clayton shoes. All three models feature premium white uppers with various color design details, including the outsole, lacing eyelets, and Swoosh. Besides, footwear incorporating enhanced performance, comfort, and customization is gaining popularity in the country. For instance, in September 2023, Adidas launched new designs for its most popular 3D-printed shoe line. This Adidas 4D series features a 3D-printed midsole from a printer and the US-based material maker Carbon.
North America Footwear Industry Overview
The North American footwear market is competitive, with several regional and global players competing for market share. Some prominent players in the market include Nike Inc., Adidas Group, Skechers USA Inc., Deckers Outdoor Corporation, and VF Corporation. The players are indulging in strategies, such as mergers and acquisitions, expansions, and partnerships, to establish a solid consumer base and esteemed position in the market. They also rely on product innovation, the most preferred strategy by companies to differentiate themselves from competitors.
North America Footwear Market Leaders
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Nike Inc
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Adidas Group
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Skechers USA Inc
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Deckers Outdoor Corporation
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VF Corporation
*Disclaimer: Major Players sorted in no particular order
North America Footwear Market News
- April 2024: Adidas announced the launch of a new product line, which includes seven footwear styles, six pairs of sneakers, and one set of slides. Two Gazelles in all-white and all-black lead the charge, with the rest of the sneaker lineup consisting of one-offs of the Handball Pro, Moston Super, Wensley Low, and Whitworth.
- April 2024: Adidas Basketball announced that NBA All-Star Anthony Edwards would become a signature athlete and release the first signature shoe.
- April 2024: For spring 2024, Hoka launched a variety of road, trail, and hiking shoes. The footwear range includes CLIFTON 9, hiking shoes, fashion shoes, and competition shoes like ROCKET X2, exposing HOKA to new demographics.
North America Footwear Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Increased Participation In Recreational And Outdoor Activities
- 4.1.2 Aggressive Marketing Through Social Media And Celebrity Endorsement
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4.2 Market Restraints
- 4.2.1 Unorganized Footwear Sector And Availability Of Counterfeit Goods
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Athletic Footwear
- 5.1.1.1 Running/Cycling Shoes
- 5.1.1.2 Sports Shoes
- 5.1.1.3 Trekking/Hiking Shoes
- 5.1.1.4 Other Athletic Footwear
- 5.1.2 Non-athletic Footwear
- 5.1.2.1 Boots
- 5.1.2.2 Flip-flops/Slippers
- 5.1.2.3 Sneakers
- 5.1.2.4 Other Non-athletic Footwear
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5.2 Category
- 5.2.1 Mass
- 5.2.2 Premium/Luxury
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5.3 End User
- 5.3.1 Men
- 5.3.2 Women
- 5.3.3 Kids
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5.4 Distribution Channel
- 5.4.1 Specialty Stores
- 5.4.2 Supermarkets/Hypermarkets
- 5.4.3 Online Retail Stores
- 5.4.4 Other Distribution Channels
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5.5 Geography
- 5.5.1 United States
- 5.5.2 Canada
- 5.5.3 Mexico
- 5.5.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Strategies Adopted by Leading Players
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Nike Inc.
- 6.3.2 Adidas Group
- 6.3.3 Sketchers USA Inc.
- 6.3.4 VF Corporation
- 6.3.5 New Balance Athletic Shoe Inc.
- 6.3.6 Deckers Outdoor Corporation
- 6.3.7 Puma SE
- 6.3.8 Steven Madden Ltd
- 6.3.9 Under Armour Inc.
- 6.3.10 Berkshire Hathaway
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
North America Footwear Industry Segmentation
Footwear refers to garments or accessories worn on the feet, typically for protection, comfort, and fashion.
The North America Footwear Market is segmented by product type, category, end user, distribution channel, and geography. By product type, the market is segmented into athletic footwear and non-athletic footwear. The athletic footwear segment is further classified into running/cycling shoes, sports shoes, trekking/hiking shoes, and other athletic footwear. The non-athletic footwear segment is further classified into boots, flip-flops/slippers, sneakers, and other non-athletic footwear. By category, the market is segmented into mass and premium/luxury. By end user, the market is segmented into men, women, and kids. By distribution channel, the market is segmented into specialty stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. By geography, the market is segmented into the United States, Canada, Mexico, and the Rest Of North America.
The market sizing has been done in USD value terms for all the abovementioned segments.
| Product Type | Athletic Footwear | Running/Cycling Shoes |
| Sports Shoes | ||
| Trekking/Hiking Shoes | ||
| Other Athletic Footwear | ||
| Product Type | Non-athletic Footwear | Boots |
| Flip-flops/Slippers | ||
| Sneakers | ||
| Other Non-athletic Footwear | ||
| Category | Mass | |
| Premium/Luxury | ||
| End User | Men | |
| Women | ||
| Kids | ||
| Distribution Channel | Specialty Stores | |
| Supermarkets/Hypermarkets | ||
| Online Retail Stores | ||
| Other Distribution Channels | ||
| Geography | United States | |
| Canada | ||
| Mexico | ||
| Rest of North America |
North America Footwear Market Research FAQs
How big is the North America Footwear Market?
The North America Footwear Market size is expected to reach USD 116.47 billion in 2024 and grow at a CAGR of 4.18% to reach USD 142.95 billion by 2029.
What is the current North America Footwear Market size?
In 2024, the North America Footwear Market size is expected to reach USD 116.47 billion.
Who are the key players in North America Footwear Market?
Nike Inc, Adidas Group, Skechers USA Inc, Deckers Outdoor Corporation and VF Corporation are the major companies operating in the North America Footwear Market.
What years does this North America Footwear Market cover, and what was the market size in 2023?
In 2023, the North America Footwear Market size was estimated at USD 111.60 billion. The report covers the North America Footwear Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Footwear Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Footwear Industry Report
Statistics for the 2024 North America Footwear market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Footwear analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
