Market Trends of North America Frozen Food Packaging Industry
This section covers the major market trends shaping the North America Frozen Food Packaging Market according to our research experts:
Bags Packaging Type to Account for a Major Share in the Market
- As the coronavirus pandemic spreads and its humanitarian effect grows, companies that assist meet necessities, such as providing food and other vital commodities to customers securely, are increasingly impacted. Demand for certain types of packaging, such as bags packaging, is increasing, owing to increasing packaging for e-commerce shipments. Packaging for e-commerce shipments is emerging as a lifeline in this new world.
- Furthermore, the market for online shopping in North America continues to expand significantly, owing to the widespread use of the Internet and smartphones. Consumers are increasingly purchasing things on the Internet. This trend will continue into the following projection period, increasing demand for bags packaging solutions that can securely convey food items via more complicated distribution routes.
- More people are consuming frozen food, beverages, and medications on the move, resulting in a massive increase in demand for portable and convenient packaging solutions, such as flexible bags. As a result of the shift to single-person living, more customers, particularly younger age groups, are more likely to shop for food more frequently and in smaller quantities. This has boosted demand for more convenient, smaller-size bag forms and an increase in convenience store retailing.
- For instance, dairy products can be frozen in freezer bags, ideal for short-term usage and saving space. Another major trend being followed is customizing the product based on client requirements.
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United States to Witness Significant Growth Rate
- With the growing demand for frozen food packaging, players are making a significant investment in product innovation, thereby augmenting market growth in the country. The proliferating e-commerce in the country is boosting the demand for packaging. Its efficiencies, coupled with the comfort of comparison shopping, also influence down prices in several sectors. As business insider reports, e-commerce is driving retail growth virtually, and its influence on flexible packaging may develop in the region.
- The retail industry in the US is highly competitive due to established food retailers such as Walmart, Kroger, and Albertsons, thereby driving the growth of the country's market. Moreover, based out of the United States, Walmart is the largest global retailer and the largest in the world. Five of the top 10 largest retail companies globally are based out of the United States, making the country the primary retail industry.
- Also, the demand for frozen food packaging products is generally driven by millennial customers in the country, as they have an ardent preference for single-serving and on-the-go style food and beverage foodstuffs.
- These products are generally designed to be portable, durable, and lightweight; frozen food packaging stands to be a famous option to pack such products. The increasing demand for snack foods, both processed foods and fresh items, is expected to govern the demand.
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