Market Size of North America Frozen Snacks Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.45 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Frozen Snacks Market Analysis
North America Frozen Snacks market is projected to grow at a CAGR of 5.45% during the forecast period.
- There is a growing trend of food traceability and rising demand of convenience food products across the region. Also, the strong performance of retail sector along with rapid increase in number of large retail chains including hypermarkets and supermarkets has boosted the demand of frozen snacks across the market.
- The consumers are looking for clean-label snacks with easily recognizable ingredients. Nearly half of all parents who buy snack bars rate 'quality ingredients' and 'all natural' as important criteria while selecting the product. Therefore, companies are incorporating these labels in their products. As a result, there is a vast scope for manufacturers to develop snacks with frozen formats using minimum artificial ingredients.
North America Frozen Snacks Industry Segmentation
The North America Frozen Snacks market is segmented by type, distribution channel, and geography. By type, the market studied is segmented into fruit-based snacks, potato-based snacks, meat- and seafood-based snacks, and others. By distribution channel, the market studied is segmented by hypermarket/supermarket, convenience store, online retail stores, and other distribution channels. The market study also includes geographical analysis. By geography, the market covers country level analysis of developed and emerging economies like the United States, Canada, and Mexico.
| Type | |
| Fruit-based Snacks | |
| Potato-based Snacks | |
| Meat- and Seafood-based Snacks | |
| Others |
| Distribution Channel | |
| Hypermarket/Supermarket | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North America Frozen Snacks Market Size Summary
The North America Frozen Snacks market is experiencing a notable expansion, driven by a growing consumer preference for convenience foods and an increasing emphasis on food traceability. The retail sector's robust performance, particularly the rapid growth of hypermarkets and supermarkets, has significantly bolstered the demand for frozen snacks. Consumers are increasingly seeking clean-label products with natural ingredients, prompting manufacturers to innovate and develop frozen snacks with minimal artificial components. This trend is particularly evident among parents who prioritize quality and natural ingredients in snack bars. The dominance of supermarkets and hypermarkets as key sales channels is further enhanced by the presence of major retailers like Walmart and Target, which offer a wide range of product options, including private label brands that provide quality at competitive prices.
In the United States, the demand for frozen snacks is further amplified by the fast-paced lifestyle of consumers, particularly millennials who favor frozen foods for quick meal solutions. This has led to a surge in the popularity of frozen fruit snacks and bakery products. The market is characterized by intense competition, with major players such as Conagra Brands, McCain Foods Limited, and others striving to maintain a sustainable competitive edge through product differentiation. These companies are heavily investing in research and development to align their offerings with consumer preferences, thereby expanding their market presence. The competitive landscape is marked by continuous innovation in ingredients, pricing, and packaging, contributing to the dynamic growth of the frozen snacks market in North America.
North America Frozen Snacks Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Fruit-based Snacks
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2.1.2 Potato-based Snacks
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2.1.3 Meat- and Seafood-based Snacks
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2.1.4 Others
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2.2 Distribution Channel
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2.2.1 Hypermarket/Supermarket
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2.2.2 Convenience Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 United States
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2.3.2 Canada
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2.3.3 Mexico
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2.3.4 Rest of North America
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North America Frozen Snacks Market Size FAQs
What is the current North America Frozen Snacks Market size?
The North America Frozen Snacks Market is projected to register a CAGR of 5.45% during the forecast period (2024-2029)
Who are the key players in North America Frozen Snacks Market?
Conagra Brands, Inc. , McCain Foods Limited , General Mills , The Kraft Heinz Company and Tyson Foods, Inc. are the major companies operating in the North America Frozen Snacks Market.
