Market Trends of North America Fruit & Vegetable Ingredients Industry
This section covers the major market trends shaping the North America Fruit & Vegetable Ingredients Market according to our research experts:
Growing preference for Organic Food across North America
The fruit and vegetable ingredients market in North America is driven by sales growth in organic food products, the surge in the popularity of clean label ingredients, and greater consumer desire for healthy indulgence. The rapid expansion of the processed and packaged food industry is expected to accelerate the demands for natural food additives, eventually driving the sales of fruit and vegetable extracts.
Most of the market growth is driven by the millennial consumer segment, where the notion towards, transparency and integrity in the food supply chain, has led to the popularity of the USDA Organic seal thereby gaining new appeal from consumers. In addition, North America has witnessed an increase in the launch of beverage products infused with plant-based ingredients, the growing popularity of frozen dinners, entrées, pizzas, and breakfast products have also supplemented the growth of fruit and vegetable ingredients market.
Beverages Segment is expected to be the fastest growing, over the forecast period
The refreshment along with nutrition has paved a long way over the past years, which at present has leveraged the ground for vegetable and fruit-based ingredients across beverages. Vegetable ingredients are gaining popularity among consumers who values them as a healthy part of their diet.
Beverage manufacturers are using both fruit and vegetable ingredients that enable them to fit the sugar content in juices, however, there is a rising demand in other segments as well. Among the segment studied, dairy products such as ice cream and yogurt, are using vegetable ingredients and the same can be witnessed across children's snacks and cereals.
