Market Share of North America Gaming Industry
The North American gaming market is highly fragmented due to intense rivalry in the market due to the increasing demand for online games and the increasing penetration of mobile applications. Players in the market are innovating and releasing next-generation gaming solutions to capture high market share and also adopting strategies, such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
January 2022. Microsoft Corp. announced a plan to acquire Activision Blizzard Inc., a leader in game development and interactive entertainment content publisher. This acquisition would likely accelerate the growth in Microsoft's gaming business across mobile, PC, console, and cloud and provide building blocks for the metaverse.
North America Gaming Market Leaders
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Activision Blizzard Inc.
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Electronic Arts Inc.
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Take-Two Interactive Software Inc.
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Zynga Inc.
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Microsoft Corporation
*Disclaimer: Major Players sorted in no particular order
