North America Hair Colorants Market Size (2024 - 2029)

The North America Hair Colorants market is experiencing growth driven by factors such as an increasing aged population, a rising demand for natural and organic products, and the popularity of hair fashion trends among young consumers. While synthetic hair colorants are favored for their long-lasting effects and diverse color range, the market is seeing significant research and development efforts by cosmetic companies to introduce natural hair colorants that also offer prolonged effects.

Market Size of North America Hair Colorants Industry

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North America Hair Colorants Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 2.87 %
Market Concentration Low

Major Players

North America Hair Colorants Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Hair Colorants Market Analysis

North America Hair Colorants market is projected to grow at a CAGR of 2.87% during the forecast period 2020-2025.

  • Increased aged population, rising demand for natural and organic hair colorants and increased prevalent of hair fashion trend among young consumers has driven the hair colorant market growth.
  • Synthetic hair colorant offer long-lasting color effects and available in a fascinating color range which is a limitation of natural hair colorants. However, increased research and development by cosmetic companies launching natural hair colorants in the market with longtime effects.

North America Hair Colorants Industry Segmentation

North America hair colorants market segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into Bleachers, Highlighters, Permanent Colorants, Semi-Permanent Colorants, and Others. On the basis of the distribution channels, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Stores, and Others. Based on geography, the report provides a regional analysis, which includes the United States, Canada, Mexico, and the Rest of North America.

By Product Type
Bleachers
Highlighters
Permanent Colorants
Semi-Permanent Colorants
Others
By Distribution Channel
Supermarkets/Hypermarkets
Speciality Stores
Online Stores
Convenience Stores
Other Distribution Channels
Geography
United States
Canada
Mexico
Rest of North America
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North America Hair Colorants Market Size Summary

The North America hair colorants market is experiencing growth driven by several factors, including an increasing aged population and a rising demand for natural and organic hair colorants. The prevalence of hair fashion trends among younger consumers also contributes to this market expansion. While synthetic hair colorants offer long-lasting effects and a wide range of colors, the market is seeing significant research and development efforts by cosmetic companies to introduce natural hair colorants with similar longevity. In this region, a significant portion of women dye their hair not only to cover gray hair but also to make a style statement, which further fuels market growth. Companies are leveraging celebrity endorsements and beauty expert promotions to expand their customer base, with a notable income stream coming from middle-class consumers.

In the United States, there has been an increase in consumer spending on cosmetics and personal care products, supported by heightened advertising and promotional activities. These efforts often target specific age groups, such as adolescents or aging women, to effectively reach and influence these demographics. The market is characterized by frequent product innovations, encouraging consumers to try new products that suit their individual hair or skin types. Major players like Henkel and L'Oreal are investing in marketing to promote product trials. The competitive landscape of the North American hair colorants market is marked by major companies striving to meet consumer demands for diverse color options and safer products. The demand for unconventional colors, such as funky and neon shades, is also rising, reflecting cultural exchanges and fashion trends across the region.

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North America Hair Colorants Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Bleachers

      2. 2.1.2 Highlighters

      3. 2.1.3 Permanent Colorants

      4. 2.1.4 Semi-Permanent Colorants

      5. 2.1.5 Others

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Speciality Stores

      3. 2.2.3 Online Stores

      4. 2.2.4 Convenience Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of North America

North America Hair Colorants Market Size FAQs

The North America Hair Colorants Market is projected to register a CAGR of 2.87% during the forecast period (2024-2029)

Henkel AG & Co. KGaA, Revlon, COTY INC., L'Oreal S.A and Mandom corp. are the major companies operating in the North America Hair Colorants Market.

North America Hair Colorants Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)