North America Hair Loss Treatment Products Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.35 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Hair Loss Treatment Products Market Analysis
The North American Hair Loss Treatment Products market is expected to witness a CAGR of 4.35% during the forecast period.
- Increased hair loss due to changing lifestyles and exposure to the environment have primarily driven the hair loss treatment products market growth in North America. One of the key trends within hair care in the United States is the natural hair growth movement, which encourages women to spend more on hair treatment products such as shampoos, conditioners, hair oil, supplements, etc.
- The growing popularity of brands whose original purpose was maintaining natural hair growth and increasing inclination toward the origin-specific ingredients and free-from formulations commonly found in natural hair care products is expected to change the market dynamics in upcoming years.
- A legitimate subcategory of the hair-care market, skin care-inspired products for hair have emphasized the health of the hair and scalp over providing an aesthetic benefit. However, with the growing use of shine sprays and hair glosses, there are indications that the skinification of hair is evolving. Shiny hair is considered indicative of health and youthfulness, and it is considered one of the major trends in the hair care sector.
- Thus, emphasis from manufacturers toward product launches and increasing expenditure on the overall hair care industry is certainly boosting the hair loss treatment products demand as hair loss is a major concern among the younger population, and therefore, people spend a significant amount on hair care products annually.
North America Hair Loss Treatment Products Market Trends
Increasing Expenditure on Hair Care Products in United States
The market has seen an increase in the number of millennials experiencing hair loss as a result of changing lifestyle patterns, as well as an increase in stress levels among working-class women, which is expected to drive demand for hair loss treatment products as well as other hair care products. Furthermore, growing consumer awareness about hair loss treatment products via social media, magazines, and TV advertisements encourages them to purchase various hair loss treatment products. During the study period, such factors are expected to drive market growth. Hair loss is a critical issue in the overall hair care industry among men and women who have androgenetic alopecia, or common male pattern baldness (MPB) and have been suffering from hair loss for a long time.
According to American Hair Loss Association, by the time American men turn 35 years old, two-thirds of them have noticeable hair loss, and by 50, 85% of men have significantly thinned hair. In contrast, women account for 40% of hair loss sufferers in the United States. Currently, approximately 3% of all pediatric office visits in the country are attributed to child hair loss. A consumer in the United States spent around USD 77.17 per person the last year on hair care products, including hair loss treatment products.
United States Remains the Largest Market
Changing fashion trends and a rise in awareness of the availability of new, more effective, and safer hair loss treatment products have led to a significant increase in the use of these products. At present, consumers use hair care products not only to protect their hair and scalp and cover gray hair but also to look presentable or to enhance aesthetic appeal. The demand for new and innovative hair loss treatment products and consumers' willingness to pay more for these innovative products is increasing. This is encouraging manufacturers to launch advanced hair loss treatment products in the country.
The growing demand for natural and organic hair care products in the country has encouraged manufacturers to introduce plant-extracted colors, and this is expected to drive the market's growth. For instance, in February 2021, Native, a US-based personal care brand, launched a naturally derived hair care product range. The product range includes cucumber and mint volumizing shampoo and conditioner; coconut and vanilla moisturizing shampoo and conditioner; and almond and shea butter strengthening shampoo, conditioner, and hair mask.
North America Hair Loss Treatment Products Industry Overview
The leading companies boast an extensive product portfolio in the developed regions of North America. Companies are heavily investing in R&D and marketing to strengthen their market share. In addition, key players are focussing on online distribution channels for marketing and branding their products to expand their geographic reach and customer base. Companies are using digital and social media advertisements to spread awareness regarding new product launches in the market. For instance, in January 2023, Mielle Organics was acquired by Procter and Gamble, one of the leading personal care brands. With the acquisition, P&G will work with Mielle Organics to increase brand accessibility and support research and innovation in hair care for underserved communities.
North America Hair Loss Treatment Products Market Leaders
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Procter and Gamble
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Unilever
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L'Oréal
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Johnson & Johnson, Inc
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Natura & Co.
*Disclaimer: Major Players sorted in no particular order
North America Hair Loss Treatment Products Market News
- Jan 2023: Hair care brand Fleuria Beauty launched active botanical hair growth serum. This luxury hair growth and repair serum has 31 plant-based oils and extracts, according to the company. The majority of the ingredients in its serum are grown and harvested mostly on the founder's organic farm in the United States.
- May 2022: HairyFy, a Chicago-based men's hair care brand, released its hair loss kit, HairyFy Shampoo and Conditioner. HairyFy specializes in developing formulas that are unique in composition. Among the important constituents are minoxidil, caffeine, argan oil, and biotin.
- Mar 2022: Triple Hair Group Inc. launched Plenty Natural, a brand of natural hair growth products for women. The product range helps to prevent thinning and hair loss, stimulate hair growth and increase hair density.
North America Hair Loss Treatment Products Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Shampoos and Conditioners
- 5.1.2 Supplements and Vitamins
- 5.1.3 Serum & oil
- 5.1.4 Others
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5.2 By Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Departmental Stores
- 5.2.3 Specialist Retailer
- 5.2.4 Pharmacies And Drug Stores
- 5.2.5 Online Retail Stores
- 5.2.6 Other Distribution Channels
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5.3 North America
- 5.3.1 United States
- 5.3.2 Canada
- 5.3.3 Mexico
- 5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Strategies Adopted by Leading Players
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Procter & Gamble
- 6.3.2 The Body Shop International
- 6.3.3 Toni & Guy
- 6.3.4 Johnson & Johnson, Inc
- 6.3.5 Unilever
- 6.3.6 L'oreal
- 6.3.7 Amway
- 6.3.8 Coty INC.
- 6.3.9 Back of Bottle
- 6.3.10 Rene Furterer International
- 6.3.11 Harklinikken
- 6.3.12 Triple Hair Group Inc
- 6.3.13 Fleuria Beauty
- 6.3.14 HairyFy LLC
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
North America Hair Loss Treatment Products Industry Segmentation
Hair loss treatment products are nourishing products used for managing common hair-related problems such as hair fall, dryness, dandruff, frizzy hair, and thinning hair, as well as helping in strengthening, cleaning, and elevating hair growth.
The North American Hair Loss Treatment Products market is segmented by product type (shampoos and conditioners, supplements and vitamins, serum and oil, and other product types), distribution channel (supermarkets/hypermarkets, convenience stores, specialist retailers, pharmacies, and drug stores, online retail stores, and other distribution channels) and Geography (United States, Canada, Mexico, and Rest of North America). The report offers the market size and values in (USD Million) during the forecast years for the above segments.
| By Product Type | Shampoos and Conditioners |
| Supplements and Vitamins | |
| Serum & oil | |
| Others | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Departmental Stores | |
| Specialist Retailer | |
| Pharmacies And Drug Stores | |
| Online Retail Stores | |
| Other Distribution Channels | |
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America |
North America Hair Loss Treatment Products Market Research FAQs
What is the current North America Hair Loss Treatment Products Market size?
The North America Hair Loss Treatment Products Market is projected to register a CAGR of 4.35% during the forecast period (2024-2029)
Who are the key players in North America Hair Loss Treatment Products Market?
Procter and Gamble, Unilever, L'Oréal, Johnson & Johnson, Inc and Natura & Co. are the major companies operating in the North America Hair Loss Treatment Products Market.
What years does this North America Hair Loss Treatment Products Market cover?
The report covers the North America Hair Loss Treatment Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Hair Loss Treatment Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Hair Loss Treatment Products Industry Report
Statistics for the 2024 North America Hair Loss Treatment Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Hair Loss Treatment Products analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
