North America Hair Styling Tools Market Size (2024 - 2029)

The North American hair styling tools market has experienced notable growth, driven by increased consumer spending on hair grooming and styling products. The COVID-19 pandemic initially impacted the market, particularly affecting beauty and hair salons due to lockdowns, but led to a rise in demand for home hair styling appliances. Companies have responded by focusing on consumer-facing marketing and introducing innovative products, such as wireless and portable hair dryers, which cater to the convenience needs of consumers. These advancements, including the use of lithium-silicone batteries in portable dryers, are contributing to the expansion of the market size.

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Market Size of North America Hair Styling Tools Industry

North America Hair Styling Tools Market
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 1.66 %
Market Concentration High

Major Players

North America Hair Styling Tools Market Size

*Disclaimer: Major Players sorted in no particular order

North America Hair Styling Tools Market Analysis

The North American hair styling tools market was valued at USD 1,918.67 million in 2020, and it is projected to witness a CAGR of 1.66% during the forecast period (2021-2026).

The market for hair styling appliances in the North America has been moderately affected by the COVID-19 pandemic, the major impact has been observed among the beauty and hair salons due to the lockdown norms. However, the demand for home hair styling appliances has seen an upsurge demand in the category.

Further, a US-based hair styling tool company Chi hair tools stated that at the beginning of the COVID-19 pandemic, the company lost 98% or 100% of its business. However, the company is able to make it up with the pivot to consumer-facing marketing, the company's DTC e-commerce sales grew by 600% from April to August 2020.

The market studied has witnessed significant growth, following the surge in expenditure pertaining to hair grooming and styling products. Major players are continuously involved in introducing novel products that enable individual consumers to create desired hairstyles.

Wireless and portable hair dryers meet convenience needs of individuals thus, driving the market forward. Cordless and rechargeable AER dryers are posing stiff competition to companies such as Philips, in the wireless hair dryers' category. Companies in the hair dryer market use lithium-silicone batteries to innovate in portable dryers. Wireless products are an upgrade in the hair dryer category, where the smart sensors analyze the surrounding air quality and humidity to automatically modify heat settings.

North America Hair Styling Tools Industry Segmentation

The market has been segmented by product type, distribution channel, and country. By product type, the market studied is segmented into hair dryers, hair curlers and rollers, hair straighteners, hair styling brushes and combs, and other product types. By distribution channel, the market studied is segmented into offline retail and online retail channels. By geography, the market is segmented into United States, Canada, Mexico, and the rest of North America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Hair Dryers
Hair Curlers and Rollers
Hair Straighteners
Hairbrushes and Combs
Other Product Types
By Distribution Channel
Online Retail
Offline Retail
Geography
United States
Canada
Mexico
Rest of North America
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North America Hair Styling Tools Market Size Summary

The North American hair styling tools market is experiencing a moderate growth trajectory, influenced by evolving consumer preferences and technological advancements. The market has shown resilience despite challenges posed by the COVID-19 pandemic, which initially impacted beauty and hair salons but subsequently boosted demand for home hair styling appliances. Companies like Chi hair tools adapted by shifting to consumer-facing marketing strategies, significantly increasing their direct-to-consumer e-commerce sales. The market is characterized by the introduction of innovative products, such as wireless and portable hair dryers, which cater to the convenience needs of consumers. These advancements are driven by increasing health and self-grooming awareness, alongside the influence of fashion trends and social media, which emphasize the importance of aesthetically appealing looks.

The United States dominates the North American market, supported by a high disposable income and a strong presence of key brands. Consumers in the US are inclined towards premium and multifunctional products, prompting technological innovations in new product launches. The competitive landscape is marked by major players like Conair Corp., Spectrum Holding Inc., and Koninklijke Philips NV, who are expanding their product portfolios to meet diverse consumer needs, particularly in terms of portability and efficiency. The market is further propelled by strategic product launches, such as Panasonic's oscillating quick-dry nozzle and Revlon's titanium-plated volumizer, which highlight the industry's focus on convenience and advanced technology.

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North America Hair Styling Tools Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Hair Dryers

      2. 2.1.2 Hair Curlers and Rollers

      3. 2.1.3 Hair Straighteners

      4. 2.1.4 Hairbrushes and Combs

      5. 2.1.5 Other Product Types

    2. 2.2 By Distribution Channel

      1. 2.2.1 Online Retail

      2. 2.2.2 Offline Retail

    3. 2.3 Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of North America

North America Hair Styling Tools Market Size FAQs

The North America Hair Styling Tools Market is projected to register a CAGR of 1.66% during the forecast period (2024-2029)

Spectrum Brands, Inc., Koninklijke Philips N.V., Helen of Troy Limited, Panasonic Corporation and Conair Corporation are the major companies operating in the North America Hair Styling Tools Market.

North America Hair Styling Tools Market Report Snapshots

North America Hair Styling Tools Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)