Market Trends of North America Hair Styling Tools Industry
This section covers the major market trends shaping the North America Hair Styling Tools Market according to our research experts:
Increasing Inclination Toward Self Hair Styling Routine
Increasing concerns related to health, body-image, self-grooming, and hygiene among men and women is the key factor driving the market. Growing awareness about the importance of overall hair styling and care regime, coupled with emerging trends in fashion, and social media's influence toward aesthetically appealing looks, is also expected to boost the market growth.
Furthermore, the low-cost and time-saving benefits associated with these products are widely promoted by the companies on social media. Additionally, the players operating in the market such as Philips are offering products that are innovative and technologically advanced, which can help in hair styling easily at home.
Domination of United States in the Hair Styling Tools Market
The United States holds for major share in the North American hair styling tools market, with a large number of consumers with high disposable income and a high and impactful presence of key brands via online and offline channels.
The US population significantly spends on personal grooming appliances, with average household unit spending of USD 768 on personal care products and services in 2018, and it is ready to adopt new products, mostly those with convenience and customized portfolio, which is driving the sales of hair styling tools and appliances in the country. This factor attracts most companies to choose the United States as their market of focus.
While the prevalence of a rising disposable income, consumers are increasingly opting for premium and multifunctional products, leading to the technological advancements in new product launches.
With key market players launching innovative, compact, portable, cordless, and smart products, the demand for hair styling tools in the United States is expected to rise over the forecast period.
