North America Halal Food and Beverage Market Size (2024 - 2029)

The North American halal food and beverage market is experiencing growth driven by the evolving perception of halal products as symbols of food safety and hygiene, appealing to both Muslim and non-Muslim consumers. This shift is supported by the increasing demand for high-quality, halal-certified products, which offer a competitive advantage to businesses. The market's expansion is further fueled by the rising Muslim population, higher disposable incomes, and the growing popularity of ready-to-eat meals among the youth and working classes. Additionally, the growth of e-commerce facilitates easier access to halal products, contributing to the market's development.

Market Size of North America Halal Food and Beverage Industry

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North America Halal Food And Beverage Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.50 %
Market Concentration Low

Major Players

North America Halal Food And Beverage Market Major Players

*Disclaimer: Major Players sorted in no particular order

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NA Halal Food & Beverage Market Analysis

The North American halal food and beverage market is projected to register a CAGR of 3.5% over the next five years.

  • The halal label has transitioned from a religious identification mark to a guarantee of food safety, hygiene, and dependability, increasing its popularity among Muslim and non-Muslim consumers. For instance, halal animals are slaughtered, processed, and prepared in accordance with stringent Islamic dietary requirements. The resulting dishes are held to a higher standard of cleanliness and healthfulness than their non-halal counterparts. As a result, the perception of halal goods among non-Muslim consumers has shifted.
  • In addition, halal certification provides both quality and taste levels, giving businesses a competitive edge. Thus, more and more of them are using halal-based preparation methods. One of the most popular halal and antibiotic-free meat product manufacturers in the United States, Cresent Foods, launched its halal-certified products in the H.E.B Stores located across Houston, United States, in January 2022. The products include a variety of fresh, halal hand-cut chicken, beef, and lamb products.
  • Additionally, the growing Muslim population and abundant disposable income have all contributed to a rise in the demand for ready-to-eat meals. Increasing demand from the world's youth and working classes is propelling the growth of the halal food and beverage industry. According to World Population Review, there were approximately 3.45 million Muslims in the United States in 2022, up from about 2.75 million in 2011. Thus, foods sold in halal packaging have been produced in accordance with halal guidelines.
  • Furthermore, as the e-commerce industry grows, it becomes easier for shoppers in the region to buy halal meat, thus another important factor driving market expansion.

NA Halal Food & Beverage Industry Segmentation

Foods labeled "Halal" follow the dietary guidelines established by Islam and must go through a specific process from farm to package to be considered entirely halal. 

The North American halal food and beverages market is segmented by product type, distribution channel, and geography. By geography, the market is segmented into halal food, halal beverages, and halal supplements. The halal food section is further divided into meat, dairy, bakery, confectionery, and other halal foods. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience/grocery stores, and other distribution channels. By geography, the market is segmented into the United States, Canada, Mexico, and the rest of North America. 

For each segment, the market sizing and forecast have been done based on value (in USD million).

Product Type
Halal Food
Meat
Bakery
Dairy
Confectionery
Other Halal Foods
Halal Beverages
Halal Supplements
Distribution Channel
Supermarkets/Hypermarkets
Convenience/ Grocery Stores
Specialty Stores
Other Distribution Channels
Geography
United States
Canada
Mexico
Rest of North America
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North America Halal Food and Beverage Market Size Summary

The North American halal food and beverage market is experiencing a notable transformation, evolving from a religious identification mark to a symbol of food safety, hygiene, and reliability. This shift has broadened its appeal, attracting both Muslim and non-Muslim consumers who value the higher standards of cleanliness and healthfulness associated with halal products. The growing Muslim population, coupled with increased disposable income, is driving demand for halal-certified ready-to-eat meals, particularly among the youth and working classes. The expansion of e-commerce has further facilitated access to halal products, contributing to market growth. Companies are increasingly adopting halal certification as a strategic move to enhance product quality and taste, thereby gaining a competitive edge in the market.

The market is characterized by a competitive landscape with several key players striving to capture significant market shares. Major manufacturers are focusing on expanding their presence, developing diverse product flavors, and engaging in partnerships and mergers to meet consumer demands. The halal certification is proving to be a powerful marketing tool, as it not only assures quality but also boosts consumer confidence. This trend is encouraging more businesses to seek halal certifications, thereby supporting the market's expansion. The presence of multinational producers and exporters further bolsters the market, offering substantial growth potential. As consumer preference for halal-certified products continues to rise, the market is poised for continued growth and innovation.

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North America Halal Food and Beverage Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Halal Food

        1. 2.1.1.1 Meat

        2. 2.1.1.2 Bakery

        3. 2.1.1.3 Dairy

        4. 2.1.1.4 Confectionery

        5. 2.1.1.5 Other Halal Foods

      2. 2.1.2 Halal Beverages

      3. 2.1.3 Halal Supplements

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience/ Grocery Stores

      3. 2.2.3 Specialty Stores

      4. 2.2.4 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of North America

North America Halal Food and Beverage Market Size FAQs

The North America Halal Food and Beverage Market is projected to register a CAGR of 3.5% during the forecast period (2024-2029)

American Foods Group, LLC, Midamar Corporation, Cresent Foods, Saffron Road and Nestle S.A. are the major companies operating in the North America Halal Food and Beverage Market.

North America Halal Foods & Beverages Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)