Market Trends of North America Hand Sanitizer Industry
This section covers the major market trends shaping the North America Hand Sanitizer Market according to our research experts:
Surge in Online Retail Sales
Online retailing emerged as the foremost contributors to the sales of hand sanitizer, right after the global pandemic turned dominant over healthcare industry in the region. The consumer amid stock hoarding approached online platforms that not only met consumer's demand but also facilitated their idea of minimal social exposure. However, with the increase in demand for sanitizers, soon the retail prices skyrocketed following scarcity in supply and mostly retailers going out of stock. As a result, many online stores like E-Bay in some countries of the region banned the sale of hand sanitizers claiming prices on some listings labelled so high as to be illegal. Following the ban, manufacturers like Del Zio switched their operations over to Craigslist and Facebook Marketplace, in order to continue their sales through the channel.
The United States Drives the Regional Market
The United States owing to its larger consumer base and heavy consumption holds largest share in the regional market. Moreover, pushed by high demands due to COVID 19, the country witnessed triple digit growth rate in over past few months. The country experienced the hardest hit of the disease with maximum number of infected cases diagnosed and proportionate highest death rates recorded, globally. As a result, the Americans virally spent on precautionary measures like sanitizers, hand soaps, immunity supplements etc., resulting in exponential growth in consumption of the same. Nonetheless, owing to the consumers stocking up hand sanitizers for their use, grocery chains like H-E-B reportedly stated to limit customers to four hand sanitizers, wipes or similar items per purchase.
