NA Home Care Packaging Market Size (2024 - 2029)

North America Home Care Packaging Market Analysis

The North American home care packaging market is expected to grow at a CAGR of 7.5% over the forecast period (2021 - 2026). Packaging trends, such as low cost, ease of use, and easy storage, have remained the major consumer trends in the review period. Small pack sizes, offering affordability to the entire consumer base, have emerged as more favorable alternatives among the brand owners to gain a competitive edge in the market.

• North America is witnessing a growing need for reusable packaging solutions for home care products. For example, Blueland is a startup based in the USA that delivers detergent as tablets that need to be mixed with water in a reusable spray bottle to make the final product. Each tablet only weighs a couple of grams and can make more than half a liter of detergent, significantly reducing shipping and packaging costs.
• In the region, plastic and metal are the most preferred packaging materials for toiletries and home care products like detergent bottles and polish storage products. With this product category's growth, the use of materials is also expected to experience a growth trajectory.
• Currently, 73% of P&G Fabric Care packaging in North America (including Tide, Gain, and Downy) is recyclable. P&G has stated that they aim to accelerate their progress to make over 99% of NA Fabric Care packaging recyclable by 2023.
• The personal care and household goods provider, Unilever, whose beauty brands include Dove, Tresemme, and Toni & Guy, recently unveiled a new initiative, 'United for America,' to help people in the US manage the COVID-19 crisis. United For America has witnessed Unilever United States partner with the non-profit organization Feeding America to donate food, soap, personal hygiene, and home cleaning products worth more than USD 8 million to help those impacted by the coronavirus pandemic.
• The coronavirus pandemic caused a surge in toilet tissue sales, making toilet tissue products the leading home product category in the United States at about USD 10.4 billion.

North America Home Care Packaging Industry Segmentation

Home care packaging innovations have been numerous, particularly in laundry care, despite the industry's modest growth. While sales stagnate in developed countries, developing markets are driving volume sales through small pack sizes that make laundry detergent affordable. Furthermore, offering more functional packaging remains key globally, while consumers are demanding more eco-friendly packaging and brand owners are working toward a more circular economy.