Market Size of North America Home Fitness Equipment Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 2.09 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Home Fitness Equipment Market Analysis
The North American home fitness equipment market is projected to record a CAGR of 2.09% during the forecast period.
The North American market has witnessed significant growth due to the rising health awareness among consumers, with the growing adoption of exercises related to physical well-being, weight management, improving body stamina, and muscular strength driving the market.
The rising percentage of the obese population and increasing health concerns are the other major factors driving the home fitness equipment market. According to the Centers for Disease Control and Prevention (CDC), in 2022, over 42% of Americans were obese, while around 30.7% were overweight. Overweight or obese conditions affect more than two-third thirds of Americans. Obesity is more prevalent among people who are between the ages of 40 and 59.
The rising preventive healthcare measures and the augmenting healthcare costs are enabling consumers to engage in regular workouts to remain fit. With the growing demand, manufacturers operating in the market are expanding their presence to achieve a competitive advantage. For instance, in September 2020, Peloton Interactive Inc. launched two new products for its home smart gym lineup, Bike+ and Tread, for USD 2,495. The new exercise bike joined the original Peloton model, which is still available for USD 1,895. At the same time, the Tread is the company's new entry-level treadmill, with the original model becoming the Tread+ for USD 4,295. Sedentary lifestyles, hectic schedules, and the growing consumer interest in at-home workouts have prompted the use of at-home fitness equipment in the North American region.
North America Home Fitness Equipment Industry Segmentation
Home exercise/fitness equipment is any apparatus or device used during physical activity to enhance the strength or conditioning effects on the body.
The North America home fitness equipment market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into treadmills, elliptical machines, stationary cycles, rowing machines, strength training equipment, and other product types. Based on the distribution channels, the market is segmented into offline retail stores, online retail stores, and direct selling. The market is also segmented by geography to include the market size, trends, and forecast for the major markets in the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Product Type | |
| Treadmills | |
| Elliptical Machines | |
| Stationary Cycles | |
| Rowing Machines | |
| Strength Training Equipment | |
| Other Product Types |
| Distribution Channel | |
| Offline Retail Stores | |
| Online Retail Stores | |
| Direct Selling |
| Geography | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North America Home Fitness Equipment Market Size Summary
The North American home fitness equipment market is experiencing notable growth, driven by increasing health awareness and a shift towards preventive healthcare measures. Consumers are increasingly adopting home workouts due to the convenience of avoiding crowded gyms, long commutes, and the rising costs associated with traditional fitness centers. The market is further bolstered by technological advancements, such as wearable self-monitoring devices and virtual group exercises, which enhance the appeal of home-based workouts. This trend is supported by a growing number of consumers who prefer the privacy and comfort of exercising at home, as evidenced by surveys indicating a significant portion of the population avoids gyms due to anxiety about judgment.
Manufacturers in the North American market are expanding their product offerings and leveraging digital platforms to gain a competitive edge. Companies like Peloton Interactive Inc. and Nautilus Inc. are introducing innovative products and integrating advanced technologies to attract consumers. The market is characterized by a high degree of fragmentation, with key players such as Icon Health & Fitness Inc., Johnson Health Tech Co. Ltd, and Technogym SpA offering digitally advanced fitness solutions. These developments, coupled with strategic partnerships and product launches, are expected to drive the continued growth of the home fitness equipment market in the region.
North America Home Fitness Equipment Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Treadmills
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2.1.2 Elliptical Machines
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2.1.3 Stationary Cycles
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2.1.4 Rowing Machines
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2.1.5 Strength Training Equipment
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2.1.6 Other Product Types
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2.2 Distribution Channel
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2.2.1 Offline Retail Stores
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2.2.2 Online Retail Stores
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2.2.3 Direct Selling
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2.3 Geography
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2.3.1 United States
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2.3.2 Canada
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2.3.3 Mexico
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2.3.4 Rest of North America
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North America Home Fitness Equipment Market Size FAQs
What is the current North America Home Fitness Equipment Market size?
The North America Home Fitness Equipment Market is projected to register a CAGR of 2.09% during the forecast period (2024-2029)
Who are the key players in North America Home Fitness Equipment Market?
Nautilus Inc., Technogym SpA, Peloton Interactive, Inc., Johnson Health Tech. Co. Ltd and ICON Health & Fitness INC. are the major companies operating in the North America Home Fitness Equipment Market.
