North America Home Fitness Equipment Market Trends

Statistics for the 2023 & 2024 North America Home Fitness Equipment market trends, created by Mordor Intelligence™ Industry Reports. North America Home Fitness Equipment trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

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Corporate License

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Market Trends of North America Home Fitness Equipment Industry

Consumers’ Interest in Customized Workout Regimes

The busy schedules and long working hours, crowded fitness centers, and problems regarding vehicle parking have resulted in an increasing number of consumers actively inclining toward home workouts. The home fitness equipment eliminates the inconvenience of commuting to a gym to use the machines and is highly cost-effective in the long run. The small, recurring cost incurred in transportation, workout equipment, trainer fees, and membership fees is a major factor promoting consumer inclination for home fitness equipment.

A recent survey conducted in 2018 by Fitrated, a website dedicated to providing consumer-friendly resources on fitness equipment, gear, and services, presented that 64.9% of American women and 36.1% of men avoid the gym due to anxiety about being judged, thus resulting in a significant rise in the home gym numbers in the past couple of years.

Technological advancements, such as wearable self-monitoring and virtual group exercises, are blurring the line between home-based workouts and gym sessions, henceforth boosting customers' demand for home fitness equipment in the region. For instance, in August 2021, Whoop raised an investment of USD 200 million in a series F funding. The company plans to invest the capital in R&D to build future wearable technology that helps track health, strain, sleep, and the body's recovery.

North America Home Fitness Market - Average Percentage of Population Engaged in Sports and Exercise Per Day, United States, 2017-2021

United States Remained the Largest Market

The US home fitness market has witnessed significant growth due to the rising health awareness among consumers, with the growing adoption of exercises related to physical well-being, weight management, improving body stamina, and muscular strength driving the market's growth in the country. The rising preventive healthcare measures and the growing healthcare costs are encouraging consumers to engage in regular workouts to remain fit. Thus, companies active in the country are adopting strategic measures by using interactive videos and pages on social media channels, allowing customers to get proper guidance directly from the experts, along with the equipment. Such factors are anticipated to contribute to the growth of home fitness equipment.

With the growing demand, manufacturers operating in the global market are expanding their presence to achieve a competitive advantage in the US market. For instance, in July 2022, Nautilus Inc. introduced two new bikes, Schwinn 190 Upright and Schwinn 290 Recumbent Bikes. Per the company's claims, both bikes are connected to JRNY digital fitness platform. They feature terrain control technology, new design elements, and functionality that suits various levels of fitness.

North America Home Fitness Equipment Market - Wholesale Sales of Sports Equipment For Consumers, By Product Type, In USD Million, United States 2017-2021

North America Home Fitness Equipment Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)