Market Trends of North America Home Textile Industry
This section covers the major market trends shaping the North America Home Textile Market according to our research experts:
Increasing Demand for Kitchen Linen Products in North American Countries
The home textiles industry in the region is witnessing a rising demand for kitchenware and kitchen related linens, due to the rapidly increasing and beautiful variety of kitchen and table linen being offered in the region which includes tablecloths, table runners, napkins, table mats, aprons, and mittens. Some of the commonly preferred fabrics for kitchen and table linen in the region include cotton which is very popular and has a very steady demand, followed by polyester fabrics, cotton blends with linen, organza, and poly-tissue. The customer's preferences for the total designs of kitchen and table linen alter with the changing seasons or festivals.
The constant demand for seasoned kitchen and table linens fuels the American trend of outsourcing large quantities in the same style and color is widespread however, the designs of the linen vary product-wise. Some of the prominent design trends which are increasing the attractiveness of these linens include multicolored bold stripes and embroidery, and patchworks which can be spotted in napkins, runners and table covers
United States Emerging as a Prime Market for Home Textiles
The rising inclination towards upgrading the interior of the households along with increasing demand for decorative home textile products in the United States is fuelling the growth for home textiles in the country. There is an increasing preference for eco-friendly products such as organic linen, bamboo, wool bedding, and natural silk.
The growing share of millennials among purchasers in the US has also led to the emergence of new purchase trends such as online shopping. E-commerce platforms are fuelling demand for home textiles in the country as online retailers offer a wide range of products from premium as well as international brands such as Amazon, Ikea, and Walmart. Demand for luxury linen is also increasing rapidly through online sales channels especially for bed and bath linen products.
