North America Immersive Entertainment Industry Overview
The North American immersive entertainment market exhibits fragmentation. The varied market structure across different applications highlights both opportunities and innovations, as well as challenges in scalability, depending on the specific sector.
- June 2024: Netflix revealed plans for its inaugural permanent experiential entertainment venues, set to debut in 2025 in Dallas, TX, and King of Prussia, PA. The upcoming Netflix Houses will encompass shopping outlets, dining establishments, and interactive activities, expanding upon the company's prior live experiences for titles such as Bridgerton, Money Heist, Stranger Things, Squid Game, and Netflix Bites.
- January 2024: TECNO, an innovative technology brand, partnered with Dolby Laboratories, an immersive entertainment experiences company. This collaboration will provide TECNO's global users with an unparalleled Dolby Atmos spatial sound experience, enhancing depth, clarity, and detail.
North America Immersive Entertainment Market Leaders
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The Walt Disney Company
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Meow Wolf
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Six Flags Entertainment Corporation
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Madame Tussauds (Merlin Entertainments)
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The VOID
- *Disclaimer: Major Players sorted in no particular order
