North America Immune Heath Supplements Market Size (2024 - 2029)

The North America immune health supplements market is experiencing growth driven by an increasing consumer shift towards healthier options, including vitamin and mineral-fortified products aimed at enhancing nutrition and immunity. The demand for these supplements is bolstered by their association with improved energy levels and reduced stress and anxiety. Additionally, the Omega 3 fatty acid segment is anticipated to grow significantly due to factors such as the aging population, the rise in lifestyle-related diseases, supportive government policies, and the availability of raw materials. The incorporation of these fatty acids in infant formulas is also expected to contribute to the market's expansion.

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Market Size of North America Immune Heath Supplements Industry

North America Immune Health Supplements Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.60 %
Market Concentration High

Major Players

North America Immune Health Supplements Market Key players

*Disclaimer: Major Players sorted in no particular order

North America Immune Health Supplements Market Analysis

North America immune health supplements market is projected to grow at a CAGR of 5.6% during the forecast period, 2020 to 2025.

  • With a growing concern towards deteriorating healths, consumers are shifting toward healthier options, including food products fortified with vitamins and supplements to enhance nutrition and immunity. Furthermore, owing to a large part of the Vitamin B family, consumption of vitamin supplements is associated with a boost in energy levels, feelings of well-being, as well as a decrease in stress and anxiety. This alone makes it worth staying compliant with to the demand for immunity supplements that consist of both vitamins and minerals.
  • The Omega 3 fatty acid segment is expected to register steep growth in the region, owing to the growing geriatric population, rising prevalence of lifestyle-related diseases, favorable government conditions encouraging the production of essential fatty acids, and easy availability of raw materials. Going further, the infant formula is likely to generate significant traction towards involving such fatty acids in its compositions.

North America Immune Health Supplements Industry Segmentation

The North America immune health supplements market is segmented by product type, source, format, distribution channel, and by geography. Based on the product type the market is segmented into vitamins, minerals, herbal/botanical extracts, amino acids, probiotics, and omega-3 fatty acids. Based on the source, the market is segmented into animal-based and plant-based. Based on the format the market is segmented into soft gels, tablets, powder, and liquid. Based on distribution channels the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies & drug stores, online retail, and others. Based on geography, the study provides an analysis of the immune supplements market in the United States, Canada, Mexico, and Rest of North America.

By Product Type
Vitamins
Minerals
Herbal/Botanical Extracts
Amino Acids
Probiotics
Omega-3 Fatty Acids
By Source
Animal Based
Plant Based
By Format
Soft Gels
Tablets
Powder
Liquid
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies & drug stores
Online Retail
Others
By Geography
North America
United States
Canada
Mexico
Rest of North America
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North America Immune Heath Supplements Market Size Summary

The North America immune health supplements market is experiencing significant growth, driven by a rising consumer shift towards healthier lifestyle choices and the increasing demand for products that enhance nutrition and immunity. This trend is largely fueled by the growing awareness of the benefits of vitamins and minerals, particularly those in the Vitamin B family, which are known to boost energy levels and reduce stress and anxiety. The market is also witnessing a surge in the popularity of Omega 3 fatty acids, attributed to the aging population and the prevalence of lifestyle-related diseases. The availability of raw materials and supportive government policies further bolster this segment. Additionally, the incorporation of such fatty acids in infant formulas is expected to gain traction, contributing to market expansion.

In the United States, the immune health supplements market is particularly lucrative, with consumers prioritizing health and wellness while being willing to invest in natural, organic products. The demand for botanical supplements is on the rise, as they are perceived to be safer and more affordable alternatives to synthetic supplements. This segment's growth is supported by the increasing prevalence of nutritional deficiencies and the benefits of herbal supplements for mental health and wellness. The market is characterized by intense competition, with major players like Amway Corp, Glanbia, Bayer AG, Himalaya Drug Company, and NOW Foods focusing on product innovation, mergers, acquisitions, and expansions to capture market share.

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North America Immune Heath Supplements Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Vitamins

      2. 2.1.2 Minerals

      3. 2.1.3 Herbal/Botanical Extracts

      4. 2.1.4 Amino Acids

      5. 2.1.5 Probiotics

      6. 2.1.6 Omega-3 Fatty Acids

    2. 2.2 By Source

      1. 2.2.1 Animal Based

      2. 2.2.2 Plant Based

    3. 2.3 By Format

      1. 2.3.1 Soft Gels

      2. 2.3.2 Tablets

      3. 2.3.3 Powder

      4. 2.3.4 Liquid

    4. 2.4 By Distribution Channel

      1. 2.4.1 Supermarkets and Hypermarkets

      2. 2.4.2 Convenience Stores

      3. 2.4.3 Pharmacies & drug stores

      4. 2.4.4 Online Retail

      5. 2.4.5 Others

    5. 2.5 By Geography

      1. 2.5.1 North America

        1. 2.5.1.1 United States

        2. 2.5.1.2 Canada

        3. 2.5.1.3 Mexico

        4. 2.5.1.4 Rest of North America

North America Immune Heath Supplements Market Size FAQs

The North America Immune Heath Supplements Market is projected to register a CAGR of 5.60% during the forecast period (2024-2029)

Amway Corp, Glanbia Plc, Himalayan Drug Company, Now Foods and Bayer AG are the major companies operating in the North America Immune Heath Supplements Market.

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