Market Trends of North America Insoluble Dietary Fibers Industry
This section covers the major market trends shaping the North America Insoluble Dietary Fibers Market according to our research experts:
Growing Demand For Fiber Infused Functional Beverages
Functional beverages are already part of a healthy lifestyle, but consumers aren't always aware of the health impact of different types of dietary fibe. While the fiber-fortified beverage market is still relatively small, beverage brands and manufacturers see a lot of opportunity for growth. Initially fiber coudnot be used in desired quantity in powdered drink mixes or thick, nutritional supplement-type drinks, advances in ingredient technology now enable beverage developers to add significant levels of fiber to a range of mainstream beverages. From juices to smoothies to dairy based-beverages, and even to enhanced waters that taste great, fiber adds functionality and provides additional value for the consumer.
United States Hold The Major Share
The growing consumer for low fat and calorie in foods is pushing companies to innovate in the insoluble dietary fibers market. People who have an aversion or allergy to certain foods, such as wheat, have an even more difficult time ingesting their daily requirement., thus opting for foods and supplements with insolube fibers. United States with its celiac population is a major market for gluten-free products, and the use of insoluble dietary fibers as food additives is expected to attract this target market. The regulatory approval process restricts new players from entering the market. The ageing population is driving the demand for functional foods and supplements, which are seen to be the fastest growing applications for insoluble dietary fibers market.
