North America IT Device Industry Overview
The North American IT device market is highly fragmented, as it currently consists of many players. Several key market players are constantly working to bring advancements.A few prominent companies are entering into collaborations and expanding their global footprints in developing regions to consolidate their positions in the market. The major players in this market include International Business Machines Corporation (IBM), Lenovo Group Limited, Apple Inc., Samsung Electronics Co., Ltd., and Microsoft Corporation.
In September 2022, Dell Technologies formed a strategic alliance with advanced video analytics firm Deep North. Dell and Deep North are advancing conventional retail analytics to assist companies in achieving their strategic business objectives by allowing shops, malls, and other commercial areas to better analyze customer behavior in the retail environment.
In June 2022, Google Cloud established a new subsidiary, "Google Public Sector," focusing on the US market. As a part of Google LLC, this new entity would focus on providing Google Cloud services to United States public sector clients, including Google Cloud Platform and Google Workspace.
North America IT Device Market Leaders
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Microsoft Corporation
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Lenovo Group Limited
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The International Business Machines Corporation(IBM)
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Apple Inc.
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Samsung Electronics Co., Ltd.
- *Disclaimer: Major Players sorted in no particular order