North America Jeans Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 27.58 Billion |
| Market Size (2029) | USD 34.01 Billion |
| CAGR (2024 - 2029) | 4.28 % |
| Market Concentration | Low |
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*Disclaimer: Major Players sorted in no particular order |
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North America Jeans Market Analysis
The North America Jeans Market size is estimated at USD 27.58 billion in 2024, and is expected to reach USD 34.01 billion by 2029, growing at a CAGR of 4.28% during the forecast period (2024-2029).
Jeans are deeply ingrained in North American culture, symbolizing a casual and laid-back lifestyle. This cultural association and the high income level in the region contribute to their popularity. Moreover, to meet the needs of its customers, leading fashion manufacturers are diversifying their product lines by offering a wider variety of jeans that are distinct in color, size, fabric, and design. For instance, in March 2022, H&M Hennes & Mauritz AB developed a new denim line called the 'capsule collection,' which focuses on saving water throughout the manufacturing process by collaborating with suppliers who use recycled water systems. The collection pieces were inspired by late 1990s and Y2K vibes, including high-waist straight jeans, low-waist flares, dungarees, skinny jeans, mini-skirts, and denim shirts. In addition, the capsule collection is made from fabrics containing recycled materials from industrial waste, collected clothing, recycled threads, labels and pockets, partially recycled metal, and zippers.
North America Jeans Market Trends
Women are the Largest Customer Base for Brands
The women's segment is the most significant customer segment in the jeans market. The women's jeans segment shows a rapid growth trend, strongly driven by the increasing number of working-class women. Despite being a mature market, the changing fashion trends and the evolving retail landscape across brands have been critical factors in the booming jeans market. Moreover, companies are introducing new and innovative products with sustainable fabrics to make their products unique from existing ones. For instance, in September 2023, Lee launched the re-imagined women’s Lee Rider Jeans. The launch introduced two essential versions of the timeless straight-legged silhouette: the Rider Classic Jean, mid-rise jeans with a straight leg and relaxed fit, and the Rider Slim Straight Jeans, mid-rise jeans with a straight leg and slimmer fit.
The United States is the Biggest Market for Jeans
Jeans are one of the most worn apparel products in the United States by men, women, and kids. Moreover, premium jeans products are preferred by consumers in the market owing to their quality and exclusivity. Collaborative collections, exclusive collections with a limited number of pairs, are preferred by consumers over regular products due to their unique design patterns and fits. Hence, the market is expected to continue to experience robust demand in the coming years. With increasing consumer awareness of sustainability, eco-friendly jeans manufactured using sustainable fabrics are gaining traction. Due to the demand, manufacturers are inclined to manufacture jeans from sustainable raw materials such as 100% organic cotton and other blends to attract consumers. For instance, in July 2023, Levis launched its new plant-based Jeans 501, made using 97% plant-based materials. The company claims to use 100% cotton to manufacture these jeans. These products are retailed across the United States and other operating areas of the company.
North America Jeans Industry Overview
The jeans market remains a highly competitive market in North America, as a broad range of small and large domestic and international manufacturers sell their products through diverse retail channels at different price points. Leading players include Levi Strauss & Co., Kontoor Brands, Inc., Gap, H&M, and PVH Corp. These players are undertaking various business strategies, including product innovations, partnerships, and mergers and acquisitions, to expand their visibility and portfolio of offerings. They also focus on social media platforms and online distribution channels for online marketing and branding of their products to attract more customers.
North America Jeans Market Leaders
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LEVI STRAUSS & CO.
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Kontoor Brands, Inc.
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The Gap Inc
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PVH Corp.
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H&M Hennes & Mauritx Ab
*Disclaimer: Major Players sorted in no particular order
North America Jeans Market News
- September 2023: The Lee brand launched its re-imagined women’s Lee Rider Jean, designed to fit the shape of a woman’s body. The new launch included two versions of the straight-legged silhouette: the Rider Classic Jean, mid-rise jeans with a straight leg and relaxed fit, and the Rider Slim Straight Jean, mid-rise jeans with a straight leg and slimmer leg fit.
- September 2023: Lee collaborated with Daydreamer, the LA-based t-shirt company. The collection focused on women’s t-shirts, crews, sweatshirts, denim jackets, and jeans.
- July 2023: American clothing company Levi’s launched a suite of products—the Plant-Based 501, the hemp-cotton blend Selvedge 501, and the Circular 501—that show how new thinking and technologies can be applied to an age-old classic. According to the company, the launch was done in conjunction with the 150th anniversary of the famous Levi’s 501 jeans.
North America Jeans Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Strong Inclination of Consumers Toward Fashionable Clothing
- 4.1.2 Rising Influence of Social Media
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4.2 Market Restraints
- 4.2.1 Unorganized Apparel Sector and Availability of Counterfeit Goods
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By End User
- 5.1.1 Men
- 5.1.2 Women
- 5.1.3 Children
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5.2 By Category
- 5.2.1 Mass
- 5.2.2 Premium
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5.3 By Distribution Channel
- 5.3.1 Specialty Stores
- 5.3.2 Supermarkets/Hypermarkets
- 5.3.3 Online Retail Stores
- 5.3.4 Other Distribution Channels
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5.4 By Country
- 5.4.1 United States
- 5.4.2 Canada
- 5.4.3 Mexico
- 5.4.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Brand Share Analysis
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6.3 Company Profiles
- 6.3.1 Levi Strauss & Co.
- 6.3.2 Kontoor Brands Inc.
- 6.3.3 OTB Group
- 6.3.4 Gap Inc.
- 6.3.5 PVH Corp.
- 6.3.6 TowerBrook (True Religion Brand Jeans)
- 6.3.7 American Eagle
- 6.3.8 Superdry PLC
- 6.3.9 H & M Hennes & Mauritz AB
- 6.3.10 Ralph Lauren Corporation
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
North America Jeans Industry Segmentation
Jeans are trousers or pants that are made from denim or dungaree cloth.
The scope of the report includes segmentation by the end user, category, distribution channel, and geography. By end user, the market is segmented into men, women, and children. By category, the market is segmented into mass and premium. The market is segmented based on the distribution channel into specialty stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. By geography, the study provides key insights into the United States, Canada, Mexico, and the Rest of North America. The report offers the market size in value terms in USD for all the abovementioned segments.
| By End User | Men |
| Women | |
| Children | |
| By Category | Mass |
| Premium | |
| By Distribution Channel | Specialty Stores |
| Supermarkets/Hypermarkets | |
| Online Retail Stores | |
| Other Distribution Channels | |
| By Country | United States |
| Canada | |
| Mexico | |
| Rest of North America |
North America Jeans Market Research FAQs
How big is the North America Jeans Market?
The North America Jeans Market size is expected to reach USD 27.58 billion in 2024 and grow at a CAGR of 4.28% to reach USD 34.01 billion by 2029.
What is the current North America Jeans Market size?
In 2024, the North America Jeans Market size is expected to reach USD 27.58 billion.
Who are the key players in North America Jeans Market?
LEVI STRAUSS & CO., Kontoor Brands, Inc., The Gap Inc, PVH Corp. and H&M Hennes & Mauritx Ab are the major companies operating in the North America Jeans Market.
What years does this North America Jeans Market cover, and what was the market size in 2023?
In 2023, the North America Jeans Market size was estimated at USD 26.40 billion. The report covers the North America Jeans Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Jeans Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Jeans Industry Report
Statistics for the 2024 North America Jeans market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Jeans analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
