North America Jeans Industry Overview
The jeans market remains a highly competitive market in North America, as a broad range of small and large domestic and international manufacturers sell their products through diverse retail channels at different price points. Leading players include Levi Strauss & Co., Kontoor Brands, Inc., Gap, H&M, and PVH Corp. These players are undertaking various business strategies, including product innovations, partnerships, and mergers and acquisitions, to expand their visibility and portfolio of offerings. They also focus on social media platforms and online distribution channels for online marketing and branding of their products to attract more customers.
North America Jeans Market Leaders
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LEVI STRAUSS & CO.
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Kontoor Brands, Inc.
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The Gap Inc
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PVH Corp.
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H&M Hennes & Mauritx Ab
- *Disclaimer: Major Players sorted in no particular order
