North America Jeans Market Trends

Statistics for the 2023 & 2024 North America Jeans market trends, created by Mordor Intelligence™ Industry Reports. North America Jeans trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

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Market Trends of North America Jeans Industry

Women are the Largest Customer Base for Brands

The women's segment is the most significant customer segment in the jeans market. The women's jeans segment shows a rapid growth trend, strongly driven by the increasing number of working-class women. Despite being a mature market, the changing fashion trends and the evolving retail landscape across brands have been critical factors in the booming jeans market. Moreover, companies are introducing new and innovative products with sustainable fabrics to make their products unique from existing ones. For instance, in September 2023, Lee launched the re-imagined women’s Lee Rider Jeans. The launch introduced two essential versions of the timeless straight-legged silhouette: the Rider Classic Jean, mid-rise jeans with a straight leg and relaxed fit, and the Rider Slim Straight Jeans, mid-rise jeans with a straight leg and slimmer fit.

North America Jeans Market: Top women's fashion items purchased online, Mexico, 2023 (in %)

The United States is the Biggest Market for Jeans

Jeans are one of the most worn apparel products in the United States by men, women, and kids. Moreover, premium jeans products are preferred by consumers in the market owing to their quality and exclusivity. Collaborative collections, exclusive collections with a limited number of pairs, are preferred by consumers over regular products due to their unique design patterns and fits. Hence, the market is expected to continue to experience robust demand in the coming years. With increasing consumer awareness of sustainability, eco-friendly jeans manufactured using sustainable fabrics are gaining traction. Due to the demand, manufacturers are inclined to manufacture jeans from sustainable raw materials such as 100% organic cotton and other blends to attract consumers. For instance, in July 2023, Levis launched its new plant-based Jeans 501, made using 97% plant-based materials. The company claims to use 100% cotton to manufacture these jeans. These products are retailed across the United States and other operating areas of the company.

North America Jeans Market: Average annual expenditure on apparel and services (in USD), by generation, the United States, 2022

North America Jeans Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)