North America Juices Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The North America Juices Market is segmented by Soft Drink Type (100% Juice, Juice Drinks (up to 24% Juice), Juice concentrates, Nectars (25-99% Juice)), by Packaging Type (Aseptic packages, Disposable Cups, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Canada, Mexico, United States). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

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North America Juices Market Size

North America Juices Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 46.54 Billion
svg icon Market Size (2030) USD 49.31 Billion
svg icon Largest Share by Soft Drink Type 100% Juice
svg icon CAGR (2024 - 2030) 0.97 %
svg icon Largest Share by Country United States

Major Players

North America Juices Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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North America Juices Market Analysis

The North America Juices Market size is estimated at 46.54 billion USD in 2024, and is expected to reach 49.31 billion USD by 2030, growing at a CAGR of 0.97% during the forecast period (2024-2030).

46.54 Billion

Market Size in 2024 (USD)

49.31 Billion

Market Size in 2030 (USD)

0.73 %

CAGR (2018-2023)

0.97 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

55.76 %

value share, 100% Juice, 2023

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Product innovations, such as incorporating natural ingredients and introducing new product flavors in the region, are aiding the growth of the 100% juice segment.

Fastest-growing segment by Soft Drink Type

1.35 %

Projected CAGR, Nectars (25-99% Juice), 2024-2030

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Rising awareness among consumers of the nutritional content and clean label products and increasing health consciousness are some of the factors ensuring nectars register the fastest-growing consumption.

Leading Market Player

4.92 %

market share, Tropicana Brands Group, 2022

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Factors such as strong brand recognition, diverse portfolio, effective market strategies, and huge distribution networks are driving Tropicana's dominance in the market.

Largest Segment by Country

72.80 %

value share, United States, 2023

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Factors such as sustainable sourcing, high production, and packaging that align with consumer values are some of the major factors driving the US market.

Fastest-growing segment by Country

2.11 %

Projected CAGR, Mexico, 2024-2030

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Consumers’ heightened interest in healthier diets and their stronger intention to incorporate more nutrient-dense drinks into their daily lives are driving the Mexican market.

Consumers looking for clean-label products and increased health concerns are boosting sales

  • From 2019 to 2023, off-trade sales of juice drinks saw a 3.29% growth in sales value. This surge can be attributed to a shift in consumer preferences toward healthier options, particularly those rich in vitamins and minerals. In 2022, nearly 70% of adults aged 20 and above consumed fruit juices once or twice daily, bolstering retail sales that year.
  • 100% juices accounted for the largest share in the market in 2023, witnessing a growth of just 0.9% in terms of sales value from 2020 to 2023. This growth was dampened by increased retail prices and an increased interest in alternative products like organic juices and those with clean labels. Nectars, with juice content ranging from 25% to 99%, are gaining traction among consumers. They are projected to comprise the fastest-growing segment, recording a CAGR of 1.17% from 2024 to 2030. This shift toward nectars can be attributed to the region's high per capita juice consumption, which stood at approximately 17.5 million liters in 2022. Consumers are increasingly drawn to nectars due to their clean label attributes, such as the use of honey as a natural sweetener and the absence of preservatives and artificial colorings.
  • Another emerging trend is the rising popularity of juice drinks with juice content up to 24%. These drinks are projected to witness a CAGR of 1.11% from 2024 to 2030. This growth can be attributed to companies innovating their juice drink offerings to cater to health-conscious consumers. These consumers are actively seeking beverages with lower calorie counts, reduced sugar content, and minimal additives. Additionally, as Americans prioritize nutrition in their diets, they are exploring new avenues to meet their daily dietary requirements.
North America Juices Market

The robust fruit production and processing industry, combined with a surge in consumer demand for vitamin-rich beverages led by the discerning tastes of US consumers, is propelling the growth

  • From 2021 to 2023, the North American juice market witnessed a 1.65% growth in terms of value. Consumers in the region are increasingly gravitating toward nutrient-rich beverages, presenting a significant opportunity for brands to establish a strong foothold. Key players in the North American juice market include Florida's Natural, Minute Maid, Ades, Tropicana, Snapple, and Clamato. The market is also witnessing a surge in demand for health-conscious juices. In 2023, 40% of American juice and smoothie consumers increased their juice intake, primarily for a boost in vitamins. Juice sales in North America are projected to grow by 3% in terms of value from 2024 to 2027.
  • The United States leads the North American juice market, with sales expected to rise by 1.27% in 2025 compared to 2022. The US juice market is closely tied to its robust fruit production and processing industry. In 2023, US fruit production saw a notable uptick of 23%, reaching 819,000 metric tons. California accounts for roughly half of the nation's fruit acreage, followed by Florida with nearly a quarter and Washington with around a tenth.
  • Canada holds the second-largest market share for juice consumption in North America. In 2023, 100% juice emerged as the top-selling category in Canada, commanding a volume share of 54.4%. A growing emphasis on healthy food and beverage choices is expected to further boost the demand for 100% juice in Canada. In 2023, 57% of Canadian consumers prioritized food and drinks that offered holistic health benefits, spanning heart health, gut health, stress management, and immune support. The sales volume of 100% juice is projected to register a CAGR of 1.28% from 2024 to 2030.

North America Juices Market Trends

Consumer perception of juices being healthier than other soft drinks, fuels segment sales

  • In North America, especially in the United States, juices are often consumed, especially on special occasions, such as birthdays, holidays, and religious festivals. For example, orange juice is often served at Christmas breakfast, while cranberry juice is often served at dinner parties.
  • Consumers are also interested in juices that contain specific functional ingredients, such as probiotics, antioxidants, vitamins minerals, flavonoids, and omega-3 fatty acids. These ingredients are perceived to have health benefits, such as boosting the immune system, reducing inflammation, and other benefits.
  • Under the Juice segment, 100% juices have been gaining popularity among consumers due to the health benefits associated with it. The average selling price of 100% juices is valued at USD 2.65 per liter as of 2022.
  • In the US, health-conscious juice trends are also on the rise. Around 40% of US juice and smoothie drinkers are drinking more juice compared to 2021 as a way of increasing their vitamin intake.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • The incorporation of superfoods, probiotics, and prebiotics has become a popular trend in the market, catering to the increasing focus on health and wellness
  • Simply juice prioritizes taste and nutrition, resonating with consumers seeking natural and wholesome beverages

North America Juices Industry Overview

The North America Juices Market is fragmented, with the top five companies occupying 13.42%. The major players in this market are Keurig Dr Pepper, Inc., Ocean Spray Cranberries, Inc., The Coca-Cola Company, The Kraft Heinz Company and Tropicana Brands Group (sorted alphabetically).

North America Juices Market Leaders

  1. Keurig Dr Pepper, Inc.

  2. Ocean Spray Cranberries, Inc.

  3. The Coca-Cola Company

  4. The Kraft Heinz Company

  5. Tropicana Brands Group

North America Juices Market Concentration

Other important companies include Brynwood Partners, Citrus World, Inc., Grupo Jumex, S.A. de C.V., Knouse Foods Cooperative, Inc., Langer Juice Company, Inc., National Beverage Corp., National Grape Co-Operative Association, Inc., PepsiCo, Inc., S. Martinelli & Company, The Vita Coco Company Inc., Wm. Bolthouse Farms, Inc..

*Disclaimer: Major Players sorted in alphabetical order.

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North America Juices Market News

  • April 2023: Martinelli's is a manufacturer of premium apple juice and have recently added organic apple juice offering.
  • January 2023: Wm. Bolthouse Farms, Inc. launched three new product innovations under Bolthouse’s new "Energy" category. Each bottle contains 3 ¾ servings of fruit and veg, anchored by the company’s signature carrot juice, plus balanced energy from natural green coffee bean extract and L-Theanine.
  • January 2023: Wm. Bolthouse Farms, Inc. expanded its line of feel-good nutrition with "Golden Goodness". Golden is a blend of golden-hued fruits and vegetables, such as peach, banana, mango, and yellow carrots, with a hint of passion fruit for a new flavor experience.”

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North America Juices Market
North America Juices Market
North America Juices Market
North America Juices Market

North America Juices Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Consumer Buying Behaviour
  • 4.2 Innovations
  • 4.3 Brand Share Analysis
  • 4.4 Regulatory Framework

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Soft Drink Type
    • 5.1.1 100% Juice
    • 5.1.2 Juice Drinks (up to 24% Juice)
    • 5.1.3 Juice concentrates
    • 5.1.4 Nectars (25-99% Juice)
  • 5.2 Packaging Type
    • 5.2.1 Aseptic packages
    • 5.2.2 Disposable Cups
    • 5.2.3 Glass Bottles
    • 5.2.4 Metal Can
    • 5.2.5 PET Bottles
  • 5.3 Distribution Channel
    • 5.3.1 Off-trade
    • 5.3.1.1 Convenience Stores
    • 5.3.1.2 Online Retail
    • 5.3.1.3 Supermarket/Hypermarket
    • 5.3.1.4 Others
    • 5.3.2 On-trade
  • 5.4 Country
    • 5.4.1 Canada
    • 5.4.2 Mexico
    • 5.4.3 United States
    • 5.4.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Brynwood Partners
    • 6.4.2 Citrus World, Inc.
    • 6.4.3 Grupo Jumex, S.A. de C.V.
    • 6.4.4 Keurig Dr Pepper, Inc.
    • 6.4.5 Knouse Foods Cooperative, Inc.
    • 6.4.6 Langer Juice Company, Inc.
    • 6.4.7 National Beverage Corp.
    • 6.4.8 National Grape Co-Operative Association, Inc.
    • 6.4.9 Ocean Spray Cranberries, Inc.
    • 6.4.10 PepsiCo, Inc.
    • 6.4.11 S. Martinelli & Company
    • 6.4.12 The Coca-Cola Company
    • 6.4.13 The Kraft Heinz Company
    • 6.4.14 The Vita Coco Company Inc.
    • 6.4.15 Tropicana Brands Group
    • 6.4.16 Wm. Bolthouse Farms, Inc.
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
** Subject To Availablity

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF JUICES MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF JUICES MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF JUICES MARKET BY SOFT DRINK TYPE, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF JUICES MARKET BY SOFT DRINK TYPE, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF JUICES MARKET SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF JUICES MARKET SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF 100% JUICE MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF 100% JUICE MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF 100% JUICE MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF JUICE DRINKS (UP TO 24% JUICE) MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF JUICE DRINKS (UP TO 24% JUICE) MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF JUICE DRINKS (UP TO 24% JUICE) MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF JUICE CONCENTRATES MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF JUICE CONCENTRATES MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF JUICE CONCENTRATES MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF NECTARS (25-99% JUICE) MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF NECTARS (25-99% JUICE) MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF NECTARS (25-99% JUICE) MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 22:  
  2. VOLUME OF JUICES MARKET BY PACKAGING TYPE, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 23:  
  2. VALUE OF JUICES MARKET BY PACKAGING TYPE, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 24:  
  2. VALUE SHARE OF JUICES MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 25:  
  2. VOLUME SHARE OF JUICES MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 26:  
  2. VOLUME OF JUICES MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 27:  
  2. VALUE OF JUICES MARKET SOLD VIA ASEPTIC PACKAGES, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 28:  
  2. VALUE SHARE OF JUICES MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030
  1. Figure 29:  
  2. VOLUME OF JUICES MARKET SOLD VIA DISPOSABLE CUPS, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF JUICES MARKET SOLD VIA DISPOSABLE CUPS, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF JUICES MARKET SOLD VIA DISPOSABLE CUPS, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF JUICES MARKET SOLD VIA GLASS BOTTLES, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF JUICES MARKET SOLD VIA GLASS BOTTLES, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF JUICES MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF JUICES MARKET SOLD VIA METAL CAN, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF JUICES MARKET SOLD VIA METAL CAN, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF JUICES MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030
  1. Figure 38:  
  2. VOLUME OF JUICES MARKET SOLD VIA PET BOTTLES, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF JUICES MARKET SOLD VIA PET BOTTLES, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF JUICES MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030
  1. Figure 41:  
  2. VOLUME OF JUICES MARKET BY DISTRIBUTION CHANNEL, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 42:  
  2. VALUE OF JUICES MARKET BY DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 43:  
  2. VALUE SHARE OF JUICES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 44:  
  2. VOLUME SHARE OF JUICES MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 45:  
  2. VOLUME OF JUICES MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 46:  
  2. VALUE OF JUICES MARKET SOLD VIA OFF-TRADE CHANNELS, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 47:  
  2. VALUE SHARE OF JUICES MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 48:  
  2. VOLUME SHARE OF JUICES MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 49:  
  2. VOLUME OF JUICES MARKET SOLD VIA CONVENIENCE STORES, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 50:  
  2. VALUE OF JUICES MARKET SOLD VIA CONVENIENCE STORES, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 51:  
  2. VALUE SHARE OF JUICES MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 52:  
  2. VOLUME OF JUICES MARKET SOLD VIA ONLINE RETAIL, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 53:  
  2. VALUE OF JUICES MARKET SOLD VIA ONLINE RETAIL, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 54:  
  2. VALUE SHARE OF JUICES MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 55:  
  2. VOLUME OF JUICES MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 56:  
  2. VALUE OF JUICES MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 57:  
  2. VALUE SHARE OF JUICES MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 58:  
  2. VOLUME OF JUICES MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 59:  
  2. VALUE OF JUICES MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 60:  
  2. VALUE SHARE OF JUICES MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 61:  
  2. VOLUME OF JUICES MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF JUICES MARKET SOLD VIA ON-TRADE CHANNEL, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF JUICES MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 64:  
  2. VOLUME OF JUICES MARKET BY COUNTRY, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 65:  
  2. VALUE OF JUICES MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 66:  
  2. VALUE SHARE OF JUICES MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 67:  
  2. VOLUME SHARE OF JUICES MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 68:  
  2. VOLUME OF JUICES MARKET, LITRES, CANADA, 2018 - 2030
  1. Figure 69:  
  2. VALUE OF JUICES MARKET, USD, CANADA, 2018 - 2030
  1. Figure 70:  
  2. VALUE SHARE OF JUICES MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CANADA, 2023 VS 2030
  1. Figure 71:  
  2. VOLUME OF JUICES MARKET, LITRES, MEXICO, 2018 - 2030
  1. Figure 72:  
  2. VALUE OF JUICES MARKET, USD, MEXICO, 2018 - 2030
  1. Figure 73:  
  2. VALUE SHARE OF JUICES MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MEXICO, 2023 VS 2030
  1. Figure 74:  
  2. VOLUME OF JUICES MARKET, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 75:  
  2. VALUE OF JUICES MARKET, USD, UNITED STATES, 2018 - 2030
  1. Figure 76:  
  2. VALUE SHARE OF JUICES MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030
  1. Figure 77:  
  2. VOLUME OF JUICES MARKET, LITRES, REST OF NORTH AMERICA, 2018 - 2030
  1. Figure 78:  
  2. VALUE OF JUICES MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
  1. Figure 79:  
  2. VALUE SHARE OF JUICES MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF NORTH AMERICA, 2023 VS 2030
  1. Figure 80:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2020 - 2023
  1. Figure 81:  
  2. MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2020 - 2023
  1. Figure 82:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA, 2022

North America Juices Industry Segmentation

100% Juice, Juice Drinks (up to 24% Juice), Juice concentrates, Nectars (25-99% Juice) are covered as segments by Soft Drink Type. Aseptic packages, Disposable Cups, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.

  • From 2019 to 2023, off-trade sales of juice drinks saw a 3.29% growth in sales value. This surge can be attributed to a shift in consumer preferences toward healthier options, particularly those rich in vitamins and minerals. In 2022, nearly 70% of adults aged 20 and above consumed fruit juices once or twice daily, bolstering retail sales that year.
  • 100% juices accounted for the largest share in the market in 2023, witnessing a growth of just 0.9% in terms of sales value from 2020 to 2023. This growth was dampened by increased retail prices and an increased interest in alternative products like organic juices and those with clean labels. Nectars, with juice content ranging from 25% to 99%, are gaining traction among consumers. They are projected to comprise the fastest-growing segment, recording a CAGR of 1.17% from 2024 to 2030. This shift toward nectars can be attributed to the region's high per capita juice consumption, which stood at approximately 17.5 million liters in 2022. Consumers are increasingly drawn to nectars due to their clean label attributes, such as the use of honey as a natural sweetener and the absence of preservatives and artificial colorings.
  • Another emerging trend is the rising popularity of juice drinks with juice content up to 24%. These drinks are projected to witness a CAGR of 1.11% from 2024 to 2030. This growth can be attributed to companies innovating their juice drink offerings to cater to health-conscious consumers. These consumers are actively seeking beverages with lower calorie counts, reduced sugar content, and minimal additives. Additionally, as Americans prioritize nutrition in their diets, they are exploring new avenues to meet their daily dietary requirements.
Soft Drink Type 100% Juice
Juice Drinks (up to 24% Juice)
Juice concentrates
Nectars (25-99% Juice)
Packaging Type Aseptic packages
Disposable Cups
Glass Bottles
Metal Can
PET Bottles
Distribution Channel Off-trade Convenience Stores
Online Retail
Supermarket/Hypermarket
Others
Distribution Channel On-trade
Country Canada
Mexico
United States
Rest of North America
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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North America Juices Market Research FAQs

The North America Juices Market size is expected to reach USD 46.54 billion in 2024 and grow at a CAGR of 0.97% to reach USD 49.31 billion by 2030.

In 2024, the North America Juices Market size is expected to reach USD 46.54 billion.

Keurig Dr Pepper, Inc., Ocean Spray Cranberries, Inc., The Coca-Cola Company, The Kraft Heinz Company and Tropicana Brands Group are the major companies operating in the North America Juices Market.

In the North America Juices Market, the 100% Juice segment accounts for the largest share by soft drink type.

In 2024, United States accounts for the largest share by country in the North America Juices Market.

In 2023, the North America Juices Market size was estimated at 46.54 billion. The report covers the North America Juices Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Juices Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

North America Juices Industry Report

Statistics for the 2023 North America Juices market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Juices analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

North America Juices Market Report Snapshots

North America Juices Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

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