North America Lingerie Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers North America Lingerie Market Trends & Statistics and is Segmented by Product Type (Brassiere, Briefs, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (United States, Canada, Mexico and Rest of North America). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

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North America Lingerie Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

North America Lingerie Industry Overview

The North American lingerie market is highly fragmented and intensely competitive, with numerous local and international players competing for a significant market share. Victoria's Secret & Co., HanesBrands Inc., PVH Corp., AEO Inc., and Nike Inc. are among some significant players. The major players are engaging in industry consolidation through partnerships or acquisitions of well-known domestic companies, which has heightened competition among other existing players in the market. Further, the players are focusing on launching new products per consumer demand and promoting their newly launched products through innovative marketing strategies to penetrate the regional market.

North America Lingerie Market Leaders

  1. Victoria's Secret & Co.

  2. Hanesbrands Inc.

  3. PVH Corp.

  4. AEO Inc.

  5. Nike Inc.

  6. *Disclaimer: Major Players sorted in no particular order
North America Lingerie Market Concentration