North America Lingerie Market Size (2024 - 2029)

The North America Lingerie Market is projected to experience growth over the forecast period, driven by evolving fashion trends that emphasize self-expression, body positivity, and inclusivity. The market's expansion is supported by the increasing demand for sports innerwear due to women's rising participation in physical activities. Technological advancements, such as artificial intelligence and 3D scanning, are enhancing the consumer experience by offering personalized fitting solutions through online platforms. Additionally, the establishment of pop-up stores and boutique platforms providing a wide range of lingerie options, along with personalized services, is expected to further contribute to the market's growth.

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Market Size of North America Lingerie Industry

North America Lingerie Market report, North America Lingerie Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 13.94 Billion
Market Size (2029) USD 17.20 Billion
CAGR (2024 - 2029) 4.29 %
Market Concentration Low

Major Players

North America Lingerie Market report, North America Lingerie Market Major Players

*Disclaimer: Major Players sorted in no particular order

North America Lingerie Market Analysis

The North America Lingerie Market size is estimated at USD 13.94 billion in 2024, and is expected to reach USD 17.20 billion by 2029, growing at a CAGR of 4.29% during the forecast period (2024-2029).

Lingerie has evolved beyond traditional undergarments and has become an integral part of fashion. Evolving fashion trends, including a greater emphasis on self-expression, body positivity, and inclusivity, have led to a wider variety of lingerie styles, designs, and sizes. The increasing participation of women in physical activities has further propelled the sale of sports innerwear in recent years. Moreover, with the advent of artificial intelligence (AI) and 3D scanning technologies, brands can provide consumers with personalized fitting experiences through online apps. For example, in March 2024, DOUBL, a Canadian company specializing in made-to-measure bras fueled by AI technology, introduced the First AI-Fitted Bra. DOUBL developed a made-to-measure bra that can be fitted and ordered directly from an app using advanced technology to capture body measurements. The app creates a 3D body rendering without taking or storing photos or videos. Moreover, players established pop-up stores and boutique platforms that exclusively offer numerous options, including regular ones and premium or luxury lingerie pieces. These stores also provide personalized services and expert help to identify suitable fabrics and fit for consumers, per their requirements and budget. Such factors are anticipated to fuel the market growth during the study period.

North America Lingerie Industry Segmentation

Lingerie is a niche category of women's clothing comprising undergarments, primarily bras and panties, loungewear, and lightweight robes commonly made using silk or satin materials.

The North American lingerie market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into brassiere, briefs, and other product types. The market is segmented by distribution channel into supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. The report analyzes emerging and established economies across the region, comprising the United States, Canada, Mexico, and the Rest of North America. The market sizing and forecasts have been done for each segment based on value (USD).

By Product Type
Brassiere
Briefs
Other Product Types
By Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online Retail Stores
Other Distribution Channels
By Geography
United States
Canada
Mexico
Rest of North America
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North America Lingerie Market Size Summary

The North American lingerie market is experiencing a transformative phase, driven by evolving fashion trends that emphasize self-expression, body positivity, and inclusivity. This shift has led to a diverse range of lingerie styles, designs, and sizes, catering to a broader audience. The market is further bolstered by the increasing participation of women in physical activities, which has spurred the demand for sports innerwear. Technological advancements, such as artificial intelligence and 3D scanning, are enhancing the consumer experience by offering personalized fitting solutions through online applications. Brands like DOUBL are at the forefront of this innovation, introducing AI-fitted bras that can be ordered directly from an app, ensuring privacy and convenience. The rise of pop-up stores and boutique platforms offering personalized services and expert advice is also contributing to market growth, as consumers seek tailored solutions that meet their specific needs and budgets.

The competitive landscape of the North American lingerie market is characterized by a high degree of fragmentation, with numerous local and international players vying for market share. Prominent companies such as Victoria's Secret & Co., HanesBrands Inc., and PVH Corp. are actively engaging in strategic partnerships and acquisitions to strengthen their market position. The influence of social media on consumer purchasing behavior is prompting brands to enhance their advertising and endorsement strategies, often collaborating with celebrities to boost brand visibility and appeal. The United States, in particular, is witnessing a trend towards casualization and comfort, with sports bras gaining popularity. This has led manufacturers to expand their product offerings to include trendy and fashionable lingerie options. The market's dynamic nature is further underscored by significant investments in celebrity-led brands, which have seen remarkable sales growth, attracting further investment and driving competition among existing players.

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North America Lingerie Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Influence of Endorsements and Aggressive Marketing

      2. 1.1.2 Inclination Toward Healthy Lifestyle and Athleisure

    2. 1.2 Market Restraints

      1. 1.2.1 Availability of Counterfeit Products

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Brassiere

      2. 2.1.2 Briefs

      3. 2.1.3 Other Product Types

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Specialty Stores

      3. 2.2.3 Online Retail Stores

      4. 2.2.4 Other Distribution Channels

    3. 2.3 By Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of North America

North America Lingerie Market Size FAQs

The North America Lingerie Market size is expected to reach USD 13.94 billion in 2024 and grow at a CAGR of 4.29% to reach USD 17.20 billion by 2029.

In 2024, the North America Lingerie Market size is expected to reach USD 13.94 billion.

North America Lingerie Market Report Snapshots

North America Lingerie Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)