North America Liquid Hand Soap Market Size (2024 - 2029)

The North America liquid hand soap market is experiencing growth driven by a shift in consumer preferences towards hand hygiene products, significantly influenced by the COVID-19 pandemic. The increased focus on health and wellness, alongside the rising adoption of safety trends in various settings, has boosted the demand for liquid hand soap. Market players are responding to this demand by investing in the production of liquid hand wash solutions, as consumers perceive them to be more effective and convenient compared to traditional hand soaps.

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Market Size of North America Liquid Hand Soap Industry

north america liquid hand soap industry
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.50 %
Market Concentration High

Major Players

liquid soap market

*Disclaimer: Major Players sorted in no particular order

NA Liquid Hand Soap Market Analysis

North America Liquid Hand Soap Market is projected to witness a CAGR of 3.50% during the forecast period, 2022 - 2027.

The COVID-19 pandemic has made a significant impact on the liquid hand soap market growth in the North American marketplace. Further, increased coronavirus positive cases have raised the adoption of safety trends in home, office, and other public places, which, in turn, is likely to boost product demand. Moreover, sighting the rising demand for liquid hand soap and other hand hygiene products, market players are rapidly investing in introducing liquid hand wash solutions. For instance, owing to the increased demand for liquid hand soaps and other hand hygiene products during the COVID-19, in Sept 2020, Henkel invested 23 million in order to increase the production of antibacterial liquid hand soap and hand sanitizer products in Geneva, New York facility.

The North American liquid hand soap has witnessed a shift in consumer preference toward hand hygiene products, such as liquid hand soap. In addition, the increasing demand for health and wellness products, owing to the rise in communicable diseases, has increased the demand for hand hygiene products.

Liquid hand soaps have largely preferred over the normal hand soap as consumers perceive it to be more effective and convenient to use, hence propelling the market growth.

NA Liquid Hand Soap Industry Segmentation

Hand liquid soaps are formulated to wash and clean hands. They are mostly available in the form of gels. The North America Liquid Hand Soap Market has been segmented by packaging type, distribution channel, and geography. By packaging type, the market studied has been segmented into bottles/containers (refill), pump dispensers, and pouches (refill). By distribution channel, the market studied has been segmented into hypermarkets/supermarkets, convenience stores, online retail, and other distribution channels. By country, the market covers the major countries of North America, i.e., the United States, Canada, Mexico, and the rest of North America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Packaging Type
Pump Dispensers
Bottles/Containers (Refill)
Pouches (Refill)
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retailers
Other Distribution Channels
Geography
United States
Canada
Mexico
Rest of North America
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North America Liquid Hand Soap Market Size Summary

The North American liquid hand soap market is experiencing a notable transformation, driven by heightened consumer awareness and demand for hand hygiene products. The COVID-19 pandemic has significantly influenced this shift, as increased health consciousness has led to a surge in the adoption of liquid hand soaps over traditional options, due to their perceived effectiveness and convenience. This trend has prompted market players to invest in the development and production of liquid hand wash solutions, with companies like Henkel expanding their manufacturing capabilities to meet the rising demand. The market is characterized by a competitive landscape, with key players such as Colgate-Palmolive Company, Henkel AG & Co. KGaA, and SC Johnson & Son Inc. leading the charge in offering a diverse range of products, including those with natural and organic ingredients, to cater to the evolving consumer preferences.

The market's growth is further supported by government initiatives and regulatory measures aimed at promoting hand hygiene and reducing the spread of communicable diseases. Programs like the United States' 'Hand Hygiene for All' initiative, in collaboration with global health organizations, underscore the importance of maintaining cleanliness and hygiene. Additionally, the FDA's regulations on the use of certain antiseptics have encouraged the adoption of organic elements in liquid hand soaps, fostering innovation among manufacturers. Companies are increasingly focusing on research and development to introduce sustainable and natural ingredient-based products, aligning with the growing consumer interest in health and wellness. This dynamic environment is expected to sustain the market's growth trajectory, as consumers continue to prioritize personal hygiene and wellness in their daily lives.

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North America Liquid Hand Soap Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Packaging Type

      1. 2.1.1 Pump Dispensers

      2. 2.1.2 Bottles/Containers (Refill)

      3. 2.1.3 Pouches (Refill)

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Online Retailers

      4. 2.2.4 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of North America

North America Liquid Hand Soap Market Size FAQs

The North America Liquid Hand Soap Market is projected to register a CAGR of 3.5% during the forecast period (2024-2029)

Colgate-Palmolive Company , Henkel AG & Co. KGaA , SC Johnson & Son Inc. , Unilever PLC and J.R. Watkins LLC are the major companies operating in the North America Liquid Hand Soap Market.

NA Liquid Hand Soap Market Report Snapshots

North America Liquid Hand Soap Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)