Market Trends of North America Liquid Hand Soap Industry
This section covers the major market trends shaping the North America Liquid Hand Soap Market according to our research experts:
Consumer Inclination Toward Personal Hygiene Coupled with Government Initiatives
The demand for personal hygiene, especially hand hygiene products, is expected to rise further in the coming days due to the growing awareness among consumers in the wake of the COVID-19 pandemic. People have become more conscious about cleanliness, hygiene, and keeping themselves and their environment germ-free.
As a result, according to the United States Centers for Disease Control and Prevention survey, during the pandemic, the US adults were more likely to remember to wash their hands after coughing, sneezing, or blowing their noses as compared to a similar survey in 2019. Thus, such survey results indicate fruitful market growth during the forecast period.
In support of the rising awareness regarding hand hygiene, government bodies across the region have taken various initiatives in order to reduce the diseases which may get in with human hand touch. For instance, the government of the United States launched a new global initiative called 'Hand Hygiene for All' in partnership with the United Nations International Children's Emergency Fund (UNICEF) and the World Health Organization (WHO).
United States Holds the Largest Share
The United States market witnessed significant growth, owing to the increasing need to maintain hand hygiene and the rising consumer expenditure on healthcare. Furthermore, the awareness spread through social media and online channels by the government organizations regarding clean and healthy lifestyles drives the market growth. In 2016, the Food and Drug Administration (FDA) agency of the United States outlined criteria for soaps with banning the usage of triclosan, triclocarban, and 17 other antiseptics owing to concerns pertaining to its traces entering urine and breast milk. Such favorable initiatives from government authorities are further influencing the adoption of organic elements in liquid hand soaps. Owing to these factors, liquid soap manufacturers have established product innovation as a key strategy and are introducing natural ingredients-based products. Owing to these factors, liquid soap manufacturers have established product innovation as a key strategy and are introducing natural ingredients-based products. For instance, in 2020, Frenchsoaps launched a new antibacterial liquid soap with plant-based ingredients to maintain the hands' moisture content. Similarly, liquid hand soap providers such as OleyHemp, Oregon Soap Company, and others also offer natural ingredient-based liquid hand soap.
